1 groom's clothing (a well-known trademark in China, a famous brand in China, and a national inspection-free product) 1998 has a sales volume of only 30 million yuan, but Weifang still has suit brands such as Red Collar, Xianxia and Jierjia, and the regional competition is very cruel. At that time, the groom was not dominant in technology and brand. The whole enterprise and brand are in a state of cracks. After a series of integrated marketing planning and operation, the groom's brand assets, brand awareness, brand appeal and market base will be greatly improved. At present, the groom has 700 specialty stores in and out of Shandong Province (more than 250 outside the province), with sales exceeding 200 million yuan in 2000 and 300 million yuan in 200 1 year, and the brand ranks in the forefront of the catalog group. Brand competitive positioning and brand preference analysis of groom's suit market: According to the survey, consumers in Jinan market rarely buy a suit brand with high loyalty, and often choose between several brands with good performance. Another data shows that brands with good performance in the market have high brand preference, and the premise of brand preference is that consumers have more evaluable factors for brands, while consumers lack evaluable factors for groom's clothes. To show brand preference, we need to solve the following problems: popularity, quality cognition, customer satisfaction, market share coverage and corporate image. 2 Shanshan Suit (a well-known trademark in China and a famous brand in China) 1999. Shanshan vigorously promoted the reform of "slimming" channels, drastically "stripped" production and the original self-operated sales channels, and introduced the internationally accepted franchise sales model. However, after the reform, Shanshan Suit has lost its position as the first market share in China in the past seven years, and its market share is also decreasing. Romon suits (China well-known trademark, China famous brand, national inspection-free products) won the title of "China well-known trademark". Every product is a work of art, and everything is exquisite and perfect. It is not only gorgeous, but also elegant, and has become "the most popular men's wear brand". Romon people often say, "Today is better than yesterday, and tomorrow is better than today". Romon people constantly pursue perfection, grandeur and strategy, and move towards a higher realm and goal. Leading the suit industry with the demeanor of a strong man; 4 Youngor suits (China famous brand, China famous brand, national inspection-free products) 5 Baoxin bird suits (China famous brand, China famous brand) 6 red collar suits (China famous brand) 7 red bean suits (China famous brand, China famous brand, national inspection-free products).