City Beauty is the first fast and fashionable underwear brand in China. The brand was born in 1998. By the end of 20 14, there were more than 6,000 specialty stores nationwide. Brand advocating fashion is not exclusive to stars. Urban beauty makes customers more beautiful and confident, and helps every urban woman realize her desire to create a fashionable underwear life.

The company under the brand of urban beauty now has urban beauty for women's underwear and urban fashion for men's underwear. From 20 12, Metropolitan Beauty signed an international supermodel Lin Chi-ling for three consecutive years. Lin Chi-ling also personally served as the chief creative designer of urban beauty fashion underwear, and developed her own star co-branded series "ChilingCutting".

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Although there are many development opportunities in the underwear industry, there are also some crises in this "beautiful-looking" industry, especially in the second, third and even fourth-tier cities in China. Brand confusion, serious imitation and homogeneous competition have all caused problems such as falling profit rate and overstocking. In order to avoid the vicious competition of product homogeneity, "Urban Beauty" has set up a powerful design center to develop differentiated products suitable for different regions and consumption fields.