The new "Advertising Law" clearly stipulates that advertisements should be clearly marked, and advertising by news, introduction, etc. violates the provisions of the Advertising Law. The Interim Measures for the Administration of Internet Advertising also requires that Internet platform advertisements should be clearly marked.
Pseudo-popular science characteristics
1, big data fraud. Many articles on WeChat contain a lot of data, many of which were retrieved by the author through searching Baidu. Some are used directly, and some will be changed according to actual needs. For example, if you search for obese people through search engines, you will see all kinds of different data, some say there are 200 million people, and some only have tens of millions. The information is complicated, and only the data that is beneficial to the product is selected.
2. Revise foreign research literature. "Some directly copy the papers of foreign research journals, polish the translation, distort the views or post the latest scientific research results released by an authoritative organization on their own products to prove the efficacy of the products. Anyway, few people will check the original text. " Mr. Shen said.
3. Apply specious medical theory. The reporter found that many "popular science" articles claimed to be promoted from the perspective of Chinese medicine, relying on the so-called famous doctors sitting in the town. Some doctors said that because western medicine has indications, clear and strict indications and contraindications, the concepts and methods of traditional Chinese medicine are relatively broad and comprehensive, and it is easy to be used by "popular science" to spread specious false information.
Reference to the above content: Zhongxin. Com- friends circle is full of fake popular science articles. Expert: misleading readers, the network platform should be responsible, and the public believes. Com- Starting with the false medical advertisements of "pseudo-popular science".