Development history
1958, American Express introduced the first debit card. With the reputation of a century-old shop and a world-famous brand, Elvis Presley, who was a smash hit at that time, became one of the first cardholders, and many businessmen who traveled frequently became active applicants for this new product, American Express Card. When American Express Card was opened, more than 65,438+07,000 merchants signed up to access the network, especially 65,438+05,000 cardholders and 4,500 hotels of American Hotel Alliance, which indicated that the bank card was finally accepted by the mainstream American business community.
1966 American express issued its first gold card to meet the higher demand of mature consumers.
1984, American Express took the lead in issuing the world's first platinum card. This card is only designed for invited members and does not accept external applications. In addition to the points plan and worry-free consumerism, cardholders can also enjoy comprehensive travel service concessions and leisure life concessions, and the 24-hour platinum card service will properly arrange various life matters for members.
In 1999, American Express selects top customers among platinum cardholders and issues centurion cards for them. With this most advanced card product of American Express, you can freely enter the top clubs in major cities around the world, and enjoy the world's unique top personal service and exclusive benefits with excellent taste, including all-round personal assistant, exclusive special travel benefits, leisure life benefits, banking and investment services provided by banking service specialists and 24-hour comprehensive support. Platinum cards and centurion cards make American Express the spokesperson of distinguished cards.
With 100 years of service quality and innovative business philosophy, American Express has always maintained the image of "rich card". In the past, American Express has always taken the road of issuing cards independently. It only started to open its network to other financial and card issuers on 1996. 1997 Global Network Service Department (GNS) was established to allow partners to issue American Express cards, and use American Express network to drive business growth of partners, strengthen competitive advantage, increase marginal profit and improve business integration management ability. GNS has established strategic partnership with 80 partners in more than 90 countries around the world. In the Asia-Pacific region 17 countries, it has 28 partners, including Industrial and Commercial Bank of China, China CITIC Bank, China Merchants Bank, Taixin Bank in Taiwan Province Province of China, Dah Sing Bank in China and Hong Kong, Singapore Development Bank, Bank of New Zealand, and National Australia Bank.