First, how to establish a unified community operation system? When Shisan Club started to build a community from scratch, it held high-quality online sharing courses every week to attract the first core members by sharing content. The operating system of the activity is that a guest gives a workplace-related sharing to community members once a week, and the sharing time is relatively fixed. Before each sharing begins, a sharing notice will be posted in the group first. At the same time, the event will be released through qq group, Weibo WeChat and other channels to attract more people to participate. After sharing, organize the course notes at the party and let everyone participate in forwarding comments. Second, what are the ways to acquire users in the early stage of entrepreneurship? The first batch of seed users were exported through their own WeChat in Weibo, with about 300 to 400 people. On the basis of these three or four hundred people, the first activity sharing was carried out; Weekly continuous activity sharing and the production of high-quality content have brought a certain word-of-mouth effect, and users have begun to split. All the guests are famous and have a celebrity effect. Publish activity information in various communities such as Douban and Zhihu, or websites frequented by target people. In short, the start-up link from 0 to 1 lasted about ten workplace sharing activities, and gained about 4000 community fans in about two months. Third, what are the tricks of being a community? After the community is established, the next step is to keep the group active. How to maintain the loyalty of a community? It is divided into four steps: 1) users continue to reorganize and subdivide. The life cycle of the community is really short, about 1 year. 1 year or so, the community needs to be disrupted and subdivided again. Sanshi Club will dissolve the original club every year and rejoin after paying the membership fee; 2) It is necessary to be product-oriented and constantly update the contents of products and services to stimulate users' needs. It is based on this consideration that the online course of Sanshihui will update the course content every once in a while. 3) It is necessary to focus on operating core seed users. Because once your community gets bigger, you won't have time to take care of each community by yourself. This requires recruiting a group of small partners among core seed users to participate in your entire community operation. This is like the book "Sense of Participation", which allows your users to participate in your products and your operations. 4) Cultivate the sub-culture and sub-brand of the community. This is the hardest thing to do, but once it is done, it is the most valuable. Sanshihui culture: willing, grateful, sharing and giving. It has hatched several sub-communities, such as dysmenorrhea community, light rainbow weight loss community, hair loss prevention community and so on. Fourth, how to build an efficient operation team? After the community users have maintained their continuous loyalty, I will tell you how to build an efficient operation team. To sum up, there are three points: 1) centralized management: he needs a center, which may need the founder of this community to implement. If you let go of a group and there is no boss to maintain it, everyone is fighting for the boss, and everyone is fighting for the boss, it will form a very chaotic situation. 2) Keep the operation team constantly updated: mainly to attract fresh blood and maintain the vitality and execution of the team. Because online operations may recruit, not all of them are your employees. If you are a recruited volunteer, maybe he will delay your operation because of other things, so you need to recruit new operators to join. There are three ways to attract members to join. The first is to constantly explore seed users in the community. Continue to create brand exposure, continue to export dry goods or do activities with institutions or high overlap V, you can get exposure opportunities; The third is to have a perfect elimination mechanism and reward and punishment system to ensure the execution and combat effectiveness of the whole team. 3) Stable communication: Needless to say, this importance. Weekly summary meeting, weekly report and training are essential. Training for new operators and newcomers. The minutes of each meeting are guaranteed to reach each operating member. 5. Create a closed loop between online and offline? There are three points to note here: 1) Online and offline activities support each other; 2) Cultivate offline teams; 3) Establish a unified community resource pool, including offline venues, guests and operation teams. Sanshihui has a 500+ square commercial villa club under the cable, and will develop branches in various places in the future to provide free meeting places for members. Of course, here is just to talk to you based on our practical experience in the operation of Sanshi Club. Although it can't be copied 100%, I hope to provide you with ideas for community operation. 1) The population data needs to be continuously improved. This point needs no explanation. 2) We must establish group rules and unify standards. 3) Spam information must be deleted, and all users who violate the rules will be removed. This is very critical. There is a rule in user operation called "bad money drives out good money", and there is a "broken window effect" in psychology. Actually, it's all like this. 4) Core members are always active. 5) Create some participatory topics from time to time for everyone to participate in the discussion. 6) Shisan Club will share dry goods every week and share members' stories every day or every other day.