Character evaluation:
"New Retail" has triggered "New Opportunities" and "internet plus" has become a new symbol of China's innovation and development, and Viya, the female anchor of Taobao, is undoubtedly the "trendsetter" of this wave. Taobao live broadcast is different from entertainment live broadcast. Behind the aura of Viya's e-commerce anchor is her understanding of the industry and her support for her two principles. First, the quality of the selected products must pass. Whether it is a big brand or a small brand, the products are very good and will be recommended to everyone in the live broadcast room. Second, communicate frankly with fans. Viya has always regarded fans as friends and lovers. This not only narrowed the distance between her and her fans, but also made Viya know more about the fan base, so as to make more targeted planning and adjustment of the live content. In Viya's mind, it is her greatest responsibility to recommend good things from all over the world to fans.