Martin Waters is the new CEO of Victoria's secret company. The board of directors said that the CEO was re-appointed because Victoria's Secret can be better developed, and it is also hoped to reposition Victoria's Secret, better promote the business development of Victoria's Secret, and make the new strategic development of Victoria's Secret successful. In addition to appointing a new CEO, Victoria's secret company has also made a series of personnel adjustments.
Moreover, affected by the COVID-19 epidemic this year, the market demand of Victoria's secret brand hand sanitizer and soap has risen sharply, but the overall sales volume of Victoria's secret has shown a downward trend. The main reason may be that affected by the epidemic, Victoria's secret closed about 20% of offline stores. According to Victoria's secret official data, in early 2020, Victoria's secret owned11global stores, during which 24 offline stores were added, but at the same time, many stores were closed. As of this year 10, Victoria's Secret has closed 935 offline stores. Although many offline stores have been closed, the sales of Victoria's secret online direct channels have increased significantly.
However, since 20 19, Victoria's secret storm has been going on, not only closing many stores, but also canceling Victoria's secret fashion show, which has seriously affected Weiming's operation. I believe many people know that Victoria's Secret is a very famous underwear brand in the world and is loved by many consumers. However, under the influence of the current situation, Victoria's secret can't escape losses, so it will take a long time for all industries to restore their previous sales. After all, the COVID-19 virus has not been effectively controlled.