Many people are pushing again, and Weilai is cold.

Because of Tesla's domestic model yesterday? 3 Two more versions have been added.

One is the rear-drive long-life version, and the subsidy price is 339,050 yuan; The other is the high-performance version, before the subsidy, 4 1.98 million yuan.

Mainly the former, the battery life reached 668 kilometers, 223 kilometers more than the original domestic standard battery life upgrade version, and the price was also 40,000 yuan more expensive. In addition, front and rear seat heating and interior speakers have been added. It is equivalent to drilling and returning the equipment at a discount. That's great. That's amazing.

Some. Wow, it smells good. You must buy it at buy buy. Some wow, the old owner is not as good as the dog, and the leek has been cut by capitalism-from the side, it still smells good. If it's not just cut, I want to buy it at buy buy.

After all, cruising to 600 kilometers basically eliminated mileage anxiety. Anxiety is no longer a problem that technology can solve. It is recommended to read more Buddhist scriptures.

Basically eliminating mileage anxiety will basically eliminate a bad habit of electric vehicles, realize the eugenics of species, and realize the price lower than the previous forecast of 350 thousand.

The industry has a high praise. What a "nuclear bomb" and what a "king bomb" are exaggerated but not excessive. It's the edamame light III.

According to a friend who waited until yesterday to place an order for a domestic long-life version, the official website system crashed in the afternoon, probably because the new car stimulated consumption.

I must admit, it's just when it's not exciting. According to the estimated data of the Federation, what is the model? 3 March sales 10, 160 vehicles, first quarter sales16,680 vehicles. In the new energy circle, it is the first one, twice as much as the second one.

According to this estimate, under the stimulus, Tesla seems to shrink the electric vehicle market in China just around the corner. After all, the electric vehicle market is already very narrow and thin, so it is necessary to discuss winning or losing in a sales list, because oil vehicles and oil vehicles are often afraid of bullying.

On such a track, the rise of a macho man must have stepped on countless macho men. The first one to be killed, everyone looked at Weilai ES6 empirically and silently.

At first glance, they are all electric cars, and the prices are still so close. Not buying Tesla is simply embarrassing; At first glance, the battery life of ES6 is still relatively short, which is currently 420-5 10 km (depending on three versions and two battery packs), so it is foolish not to buy Tesla.

But if nothing happens, this logic is actually so coquettish that Musk will not agree, although he may be secretly happy.

Ma Lao highly advocated thinking with "first principles", that is, reasoning based on the most basic propositions existing in each system, which is the essence that cannot be violated or deleted. What is the first principle of consumption? Of course, this is not the endurance of these clouds. Tracing back to the source, it must be demand, demand, demand.

On the other hand, even if you make a perpetual motion machine, you will never be plugged in. People who don't want it still don't want it. You should ride a bike. After all, bicycles are unplugged.

ES6 and model? 3 people who fundamentally meet different needs. Except that they are all electric, everything else is different.

First of all, one is an SUV and the other is a car. Usually the audience of SUV and car is two kinds of people. The former has a special pursuit of passability and internal space, which runs through family manners, contempt for passing cars, poetry and distant imagination. The latter is structurally unsatisfied.

The difference between the two will not even enter the short board of car purchase decision comparison? At the beginning of buying a car, you will decide whether you want an SUV or a car, and then see what your choice is.

It's easy to confuse things now, because your consumption behavior has been adjusted a little tactically under the aura of license plate and subsidy policy. You will first look at what is in the big category of electric vehicles, and then find that the choice is limited, and the choice of luxury electric vehicles above 300,000 is even more limited. This will pinch it. Watch it together. With more and more high-end products in this market, this kind of consumption behavior beneficial to oligarchs will gradually weaken.

Even if the tactics change, it only enlarges the scope of consideration and does not affect the demand itself. You really need an SUV, and you will choose an SUV in the end.

Second, the level is completely different.

According to the traditional wheelbase method, ES6 is a C-class SUV, which model? 3 is a class B car. The figures are intuitive: the 3D of ES6 is 4850/ 1965/ 1758mm, and the wheelbase is 2900mm；; Models? The three dimensions of 3 are 4694/ 1850/ 1443mm and the wheelbase is 2875 mm. The size of the ES6 is larger.

According to the post-modernism perception method, ES6 is a C-class SUV, which model? 3 is an A-class car. In many aspects such as workmanship, configuration and service, Tesla's American retro style is very strong, and he indulges in love and freedom all his life.

If you have a sense of luxury at this price for models over 300,000, do you suggest giving up the Model? 3。 Tesla is not sensitive to the luxury configuration recognized and sought after in China. Generally speaking, the product definition is "I want what I think" freestyle.

In addition, luxury cars also have a very important basic feature, that is, rich choices, so as to support the individual needs of car owners to the greatest extent. If you have money, you should be able to do anything you want. Expressing yourself through commodities is also a kind of consumerism belief.

Tesla's operation is actually counterintuitive. Models? 3' s interior kit is a set of black, and there are only five body colors, except that black costs 8000 yuan, and there are only two kinds of wheels. The default is 18 inch, and upgrading 19 inch costs 6000 yuan. Not a typical luxury car, although the price is really luxurious.

In contrast, the ES6 has eight body colors, six of which are free by default, including stratospheric blue, which is the most popular color for car owners, and morning fog green, which is my favorite color. It is said that designers from Weilai Germany saw the morning fog in the Bavarian forest. This is the scenery at the peak of Bourgeois. In addition, the interior has three materials, five colors and five wheels.

Speaking of which, you will suddenly find that the price doesn't seem so cheap, because everything has to be added. This is Tesla's old routine.

For example, its soul fighting capacity, head-racing harvester, and-FSD (fully automatic driving ability) optional package, the auxiliary king in Cai Wenji, of course, also need to increase the price, and the current fee is 56,000 yuan.

Those advanced functions, such as automatic parking, automatic assisted navigation and driving, intelligent call, and the upcoming urban street traffic signal recognition and automatic assisted driving, are all in the FSD package. The basic version of AP is a waste of soil, and only by adding money can we return to the world to live in peace.

Do a little pursuit, add a private share, a decent model? The rear drive of the long-life version should exceed 400,000.

After deducting the new energy subsidy (private purchase subsidy of 27,500 yuan) and the purchase tax reduction (36,907 yuan), you can get about 350,000 fonts. This kind of chicken thief is also an old routine.

In fact, the bare car price of Tesla's rear-drive long-life version should be 366 550 yuan, and the subsidy is less than 340,000. If the final price exceeds 350,000, it is a bit beyond the threshold of consumer psychology, and the risk is too high. Tesla then took the snake-like words and explored crazily downstream of threshold.

Really want to benchmark, the product has only two hard-core differences.

The first is the ability to automatically assist driving. Tesla is definitely better. After all, this is already Tesla's leading brand moat.

The second is to return to battery life. It is 668km for gifted students, which is 5 10km maximum compared with the current ES6 (performance version equipped with 84kWh battery pack). Although the gap will be reduced to a fraction after the launch of Weilai 100kWh battery pack in the fourth quarter of this year, the battery life of ES6 can also reach 600 kilometers.

At the same time, Weilai extended the battery rental service in addition to vehicle purchase, which reduced the one-time starting price. Based on Weilai's gross profit margin, it is impossible to directly reduce the price, but lowering the threshold is also a kind of competitiveness.

Based on Weilai's power exchange system, battery rental is not a dream. In the later period, there will even be a daily rental form on the 100kWh battery pack, which allows you to enjoy the long battery life of 600 kilometers more flexibly and conveniently. Old car owners can also upgrade by changing electricity, not afraid of being left in the dust of iteration, although it will cost more or less.

Power exchange is the most efficient way to replenish energy at present, and it is getting higher and higher. Even if the battery life increases and the battery capacity increases, replacing the battery will not increase the charging time. From the mode point of view, Weilai can even take the road of separation of vehicles and electricity. The problem of battery attenuation is separated from the residual value of the whole vehicle, and battery maintenance is handed over to Weilai, which greatly reduces the threshold for car purchase and improves the residual value of the vehicle.

So generally speaking, although ES6 is losing money at present, it is not big and lasting.

In addition, the finale is at the end, and there is service. This is because Weilai has bullied some people, such as lifetime free power exchange, lifetime free warranty, and one-button boot, so I won't go into details. The premise of detailed description is at least that there is something to compare. For example, one-button boot service, which is unique to Weilai, is also open to the outside world. It is said that Tesla owners are also very diligent, probably the most frequently used owners of other brands.

Many people think that this is a marginal dividend, not a core competitiveness. This actually depends on your needs and your experience. Old drivers who know the cost of car use may be very proud of Weilai, because it can really solve the problem of the whole life cycle, and it is probably free of charge. Then the question becomes, do you want affordable and worry-free+good products, or just better products than good ones?

Different needs determine everything.

As Qin, co-founder and president of Weilai Automobile, told us, domestic models? The long-life version of the rear drive has an advantage in battery life, and the price is more close to the people, which really shows a very friendly attitude. If we put Weilai ES6 and it together, there are obvious differences. Just like comparing BMW 3 Series with X5, there is no comparability. Consumers are strongly advised to compare carefully when purchasing.

Many people who have been observing electric cars for a long time, such as garage 42, electric planet news, geek cars and so on. , more willing to put this model? 3 overweight is regarded as a threat to traditional luxury oil tankers.

America has done it first. Since 20 18, model? 3 is the luxury car in the United States, regardless of oil and electricity, full premium? Segment champion. Last year, its market share of compact and medium-sized luxury cars in the United States reached 23%.

It can't be done with other mainstream established luxury brands.

In the China market, signs of electrical counterattack have also begun. Models? In March of this year, this strength beat all other high-end cars, including various models of BBA.

Compared with stepping on peers, models? The popularity of 3 will further expand the share of electric vehicles in the total market, drive more people to understand smart electric vehicles, and enhance market awareness and acceptance. When more people accept electric vehicles and understand the diversity and selection differences of products, this market will become more and more daily, people's consumption behavior will also become daily, and the differences between products will be more easily recognized. The logic of this market is that the width of the track is constantly widening, and everyone has the opportunity to run wildly on the track.

As for those who insist on leaving the demand, resolutely don't look at the products, and only rely on faith to charge, they will go to Tesla or Weilai, and they will never be without it. This is the victory of the brand. Only from the brand level, there are differences between people.

In my opinion, if you really know what you want and have enough psychological construction to be responsible for your purchase decision, it is very suitable for Tesla. This is one of the best scientific and technological products in the world at present. However, in the future, FSD price increases, multimedia charging, cheaper new car versions, hybrid battery manufacturers and other issues will easily make you cry. If you can't accept the iterative speed and cost of scientific and technological products, everyone should be sober, do a good job of expected management, and save money for banner making in the future.

But there must be many people who hesitate for an hour every day to order something for lunch. You are actually a service-oriented and experiential consumer, and you need someone to take care of and care about your decision. You may have mastered some parameters and terms, and feel that they are friendly and that they are product control. This is a beautiful misunderstanding. I suggest you wake up and buy what you need.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.