Simply put, Tik Tok enterprise is a "content+marketing" platform for enterprises, which serves the whole process of enterprise content marketing and provides "content distribution" and "commercial marketing" services for enterprises. It can help enterprises to transmit business information and establish interaction with users. Business owners can obtain the official certification mark and use their official identity to create the main position of brand communication through content publishing, user interaction and marketing components, thus completing the closed loop of the whole content marketing.

Tik Tok enterprises that have passed the certification will get many rights and interests such as authoritative certification marks, marketing tools, marketing insights, fan management and so on. After Tik Tok Enterprise Blue V is certified, Tik Tok's recommendation algorithm will focus on giving priority to the audience. Although the official will not admit this, the certified Tik Tok account generally indicates that the broadcast volume is much higher than before certification.

Tik Tok Blue V Enterprise Certification Fee: 600 yuan

What are the benefits of Tik Tok Blue V certification?

The most important right is 60s video.

As we all know, the average user of Tik Tok only needs 15 seconds at most to shoot video. However, once you are certified as a Tik Tok Blue V account, you can upload or shoot videos for 60 seconds, and you can carry more information.

The most concerned right is the marketing scale.

Officials still don't welcome direct hard advertising, but after becoming a Tik Tok Blue V enterprise authentication account, the system's tolerance for advertising will be greatly improved, and it is also convenient for businesses and enterprises to conduct marketing activities with greater confidence.

The most humane right is to fight+

What is DOU+? In other words, you can heat a specific video on the Tik Tok platform, and make the video fire by buying it, and get a more natural recommendation from the system. Fortunately, there is no minimum recharge limit, that is to say, even you can use the DOU+ function for 100 yuan. Can't be too cool!

Requirements for applying for Tik Tok Blue V enterprise certification

Tik Tok's "enterprise certification" service has been launched, and business owners can apply directly at Tik Tok. Users who have launched today's headline "enterprise certification" can also quickly obtain Tik Tok certification through account association.

Influenced by different platform forms and user groups, the audit standard of Tik Tok's "Enterprise Certification" is slightly different from today's headlines. The following is a detailed description of Tik Tok's "Enterprise Certification" audit standard. Please pay attention to the certification requirements of business owners and submit your audit materials as required.

Please read the Tik Tok enterprise certification audit standard guide carefully, especially for industries that do not support certification. Please do not submit an application for certification. If the application is submitted by an industry that does not support certification, and/or the qualification you submitted is invalid or untrue, or the account information applied for certification does not meet the requirements of the relevant certification specifications of the platform, the certification fails or becomes invalid, and the audit service fee will not be refunded.

I. Account information

Enterprise nickname

1. Nicknames should be based on company or brand name or full product name or related to other valid materials provided. For example, the nickname of the application is "ByteDance" and the corresponding company name is "ByteDance Company". For example, the nickname of the application is "Tik Tok" and the corresponding product name is "Vibrato Short Video". Words with multiple meanings or confusing categories must be suffixed to clarify their directionality (company, account number, assistant, etc. ). Abbreviations may not be used in specific business departments or branches, such as "Xiaomei Company Beijing Branch" may not apply for "Xiaomei";

Examples of other effective materials:

A trademark, self-owned trademark needs trademark registration certificate, and non-owned trademark needs trademark registration certificate+trademark power of attorney.

B. Application category, computer software copyright registration certificate

C. website category, screenshot of ICP filing, etc.

D. Brand authorization category, brand authorization letter

2. Don't use personalized nicknames to authenticate corporate accounts, such as chairman of xx company, CEO of xx company, and Bian Xiao of xx company; Nicknames that cite celebrity names but are authorized by anonymous people cannot pass the examination.

3.Tik Tok does not allow duplicate names, and enterprise certification is based on the principle of first come, first served, but malicious cybersquatting is not supported. You need to provide all relevant qualifications that can support your nickname content. Account numbers of branches or product lines are not recommended to be settled by nicknames of head offices, so as not to affect the registration of subsequent head offices.

4. If the nickname is broad, it will not pass. 1) It is anthropomorphic and broad, such as "Zhang San"; 2) a wide range, such as "learning English"; 3) A vast territory, such as "Japan Tourism"; 4) broad industries, such as "beauty".

5. Nicknames should not use common words alone. When the enterprise name/brand name/product name/trademark name is a common noun, it must be suffixed, such as xxAPP, xx website, xx software, etc. Otherwise you can't pass the exam. If the trademark name is "red envelope" and the business scope is catering, it should be "red envelope catering".

6. Nicknames shall not contain false, deceptive and seductive words such as "most" and "first" prohibited by the Advertising Law; Do not contain content that is likely to confuse and misunderstand users; Do not spread similar commercial solicitation information, over-marketing information and junk information.

7. Nicknames must not be official or suspected to be official, such as xx headlines, Tik Tok recommendations, friends shaking, volcano selection, merchants shaking and so on.

8. Nicknames must not contain words that are illegal, illegal, violate public order and good customs, infringe, exaggerate or violate the rules of today's headline platform.

Avatar and Signature

1. Avatars shall not infringe the legitimate rights and interests of other brands or third parties, and shall not use blank avatars or avatars that violate platform specifications.

2. The signature shall be related to the company or brand or product, and no contact information shall appear; There must be no false, deceptive or seductive words; There must be no content that is easy to confuse and mislead users; Do not spread commercial solicitation information, excessive marketing information, etc.

Authentication information

1. No more than 16;

2. An enterprise applying for a company by itself: it must be consistent with the name of the enterprise subject in the business license. Such as: Guangzhou xxx Information Technology Co., Ltd. and xx (Hangzhou) Network Co., Ltd.;

3. The enterprise applies for the company's own brand: brand name full name+official account number, such as xxx official account number;

4. Enterprises apply for brand as company agent: brand name full name+region+official account agent, such as xxx Beijing official account agent.

Note: A. You need corresponding qualification or authorization to reflect trademark, game, application, website and endorsement information, and the suffix of authorization qualification cannot be official account;

B. If no brand can provide the corresponding brand authorization qualification, the authentication information is the name of the enterprise subject with the business license; .

A subsidiary, licensee or agent cannot use the name of the parent company, licensor or brand alone.

Second, the license upload

business license

Color scanning of business license, complete and clear columns and seals. Only enterprises registered in Chinese mainland Administration for Industry and Commerce or Market Supervision Bureau are supported.

Application for certification

Color scanned copy with complete content and color official seal. Financial seal, contract seal, personnel seal, etc. Not supported.

Other auxiliary materials

Third, industry access.

1. If the business scope of the user's business license does not include financial and legal services, the user's application for enterprise accounts related to finance and law will not be approved.

2. If the company name, business scope, enterprise number and account information involve the following contents, it will not pass the enterprise certification:

Manufacture and sale of military-related political and police equipment; Trust, private placement, gambling, agricultural technology joining, medical joining, gambling on stones, magic; Guns and ammunition (real CS hall-gunfight), controlled knives, toothpick crossbows; Weight loss/acne removal/freckle removal/enhancement/hair transplantation/breast enhancement/aphrodisiac products, bisexual products, test-tube babies, folk remedies, moxa, cigars, velvet antler, illegal drugs, clinical trials, blood tests, reproductive health (drugs, capsules, medicines, private parts tightening products), plastic surgery (semi-permanent, depilation, tattoos, scar repair, burn repair. Emotional counseling (PUA), foreign-related marriage and love; Wechat business, cottage brands, furs, online celebrity balloons, hand-made products (bracelets, beads, nuclear carvings, etc. ), binoculars, national protected animals and dog breeding, cave wine, beeswax, cultural and artistic collections (antiques, coins, badges), e-cigarettes and betel nuts.

3. Medical and health industry (including hospitals, OTC drugs, medical devices, health care products, etc.). Enterprise certification is not supported for the time being, except for well-known brand pharmaceutical companies, masks/contact lenses and other daily medical devices and pharmaceutical intermediates. Please consult customer service for special needs.

4. Allow traditional finance ("one line, three meetings" member enterprises) and prohibit virtual currency. In addition to well-known listed companies, the Internet finance industry does not support corporate certification for the time being. Please consult customer service for special needs.

5. For Tik Tok accounts that have published illegal or illegal content, violated community rules or whose accounts have been blocked and frozen, the application for enterprise certification is temporarily not supported.

Ok, that's all for today's sharing. You can trust me privately if you want to learn.