1, analyze your own advantages and resources, and determine the positioning of the live broadcast.
Live broadcast can be roughly divided into three types:
The first category is live broadcast with goods. This is also the live broadcast with the highest proportion and the greatest influence among the live broadcast types. Li Jiaqi and Luo Yonghao, which we are most familiar with, are the best in this kind of live broadcast. The purpose of live broadcast with goods is particularly simple, that is, to introduce related products through live broadcast, from functional features, usage methods to price concessions and so on. Let the audience who enter the live room feel particularly cost-effective and feel that they need to buy a related product, so as to reach a purchase transaction directly in the live room.
The second category is knowledge-based live broadcast. This kind of live broadcast is generally dominated by knowledge broadcasters. For example, a broadcaster who talks about office software skills in the workplace, or a teacher who talks about textual research courses, will focus on the issues that fans are generally concerned about through live broadcast, take advantage of live broadcast to answer questions face to face, and focus on answering fans' questions. This kind of live broadcast usually has "with goods" content, because in this scenario, the knowledge products corresponding to solving fan problems may be paid consultation, courses or training camps.
The third category is entertainment and accompanying live broadcast. In addition to the above two kinds of live broadcast, there will be another kind of live broadcast, pure entertainment and companionship, no selling goods, no sharing of all kinds of knowledge and skills. For example, some anchors will sing and dance in the live broadcast, or interact with fans at will.
2. Choose the appropriate live broadcast platform according to the positioning.
After roughly determining the positioning and direction of the live broadcast, the next step is to find a platform for the live broadcast. There are many platforms for live broadcast. It can be said that most e-commerce platforms, content social platforms, short video platforms, etc. We know that the live broadcast function has been developed, and the live broadcast is also the key recommendation and support project of each platform. However, because the live broadcast can only be carried out on one platform for a period of time, it is a relatively better strategy to choose a platform that suits you best and continue to cultivate deeply.
This requires us to find a suitable platform according to our own live broadcast positioning and direction. For example, if you are going to do live broadcast with goods, then a mature e-commerce platform or short video platform in terms of commercial delivery is a more suitable choice.