Business plan 1
First, the project analysis:
Prospect analysis:
In recent years, the catering industry in China is facing more and more urgent changes and upgrades. Under the influence of global economic integration and the general change of people's consumption concept, the catering industry will inevitably change with the situation. However, judging from the situation in recent years, many enterprises still stay on the original track and cannot adapt to the development requirements of the new era. Of course, there are also many companies that perform well and can adapt to changes in the market situation.
Now common diseases, such as hypertension, diabetes, cardiovascular diseases, cancer, etc., can actually be classified as eutrophication diseases. Let's start with a medical understanding: all elements are nutrients when needed, and if they exceed them, they are toxins. For example, fatty liver is more common in people who like to eat meat and have an uncontrolled diet. They developed fatty liver at a young age. Because they ingest too much fat, protein and nutrients, the human body can't absorb them and can't metabolize them, so they accumulate in the liver; When the unfiltered nutrients in human body are deposited in blood in large quantities, cardiovascular diseases are prone to occur.
Therefore, the nutritional trend has evolved over time, and now we focus on improving physical and mental health performance and health benefits. In today's interconnected world, there are many different diets, and the food industry is striving to create products that meet the changing needs of consumers. Ketogenic diet, strict vegetarian diet and plant-based diet are the basis of personal nutrition customization. Customization makes everyone feel different and creates a special participation experience for each individual. Customized products and packaging bring more personalized experience and let consumers participate in the brand. The optimal solution based on consumer portraits will also become more efficient. Unique labels and customized products can optimize the consumer experience.
Because the nutrition industry is still a relatively new market in the domestic market, we only need to grasp the development opportunities, fully tap the broad potential of this market and occupy a place in the future nutrition catering market. At the same time, it also helps us to develop new business projects.
Market analysis: our target market is mainly for students and teachers. In order to open up more market demand, we take the student market as the main target and develop outside the university town. Student groups have always been fashion pursuers, and they react quickly to new things. For the nutrition industry, it is still in the emerging stage in China, and it is a popular industry, so it is very attractive to students. By opening up the student market, we can provide our nutritional catering to restaurants in colleges and universities, and cooperate with restaurants in commercial streets to promote our nutritional catering. Teachers are high-level intellectuals with a wide range of knowledge, so our nutrition industry is also very effective and rapid in spreading teachers. Through the development of the above markets, we have reached an understanding and can promote our services and products on a large scale.
Second, the company profile
Description of products and services
1, carry out nutrition consulting service project.
Modern life pays attention to health, and scientific diet is undoubtedly the simplest way to maintain and improve health. Unreasonable diet structure leads to many diseases, and more and more people want to know how to eat reasonably. However, in the existing market, this urgent demand of consumers can not be well met. Our recreation and nutrition consultation provides consumers with all-round nutrition consultation with professional technical guidance, and provides tailor-made healthy eating suggestions for every customer.
2. Provide a reasonable nutritional diet.
Nowadays, food is the most important thing for the people, and nutritional catering is gradually accepted and recognized by the general public. More and more people want a healthy diet, but due to various practical restrictions, they can't make it by themselves. At this time, our leisure nutrition catering provides customers with professional nutrition packages, which can fully meet the nutritional intake of every customer and meet the needs of the body for one day.
(Note: Due to financial reasons, it is impossible to make it directly. Our nutritious catering foods are all in cooperation with professional authoritative enterprises. )
Competitive analysis: technical skills advantage: our company cooperates with strong brand nutrition institutions, which shows that we have a strong backing in technical skills, and we have obvious advantages in this respect.
Employee advantage: On the basis of the above, our company will also hire experienced nutrition caterers, enthusiastic and innovative marketers and excellent senior managers.
Product advantages: to provide customers with healthy, safe and nutritious catering food and dietary advice, and to provide customers with perfect nutritious catering food at the same time.
Brand disadvantage: at present, we don't have a strong brand awareness and reputation, which requires us to do every detail from research and development to service. We are confident and capable of establishing a good reputation and well-known brand while realizing the value of our products.
Disadvantages of industry experience: As a new industry, there are few nutrition catering enterprises, no successful business model to learn from and the company lacks management experience.
Market opportunity: The state has promulgated the technical requirements for nutrition catering in catering industry, which has promoted the development of the whole nutrition industry in policy. The change of people's consumption concept is no longer just to eat enough, but to eat safely and healthily, so the demand for nutritious catering is increasing, which is conducive to the rapid expansion of enterprises. Skills and technology are transferred to new products and businesses, and technology is used to promote the development of the industry and serve a larger customer base. Market segmentation becomes possible, and target market segmentation can be used to serve different customers.
As a new industry, we face fewer competitors. The existing threat, the attack of existing large catering enterprises on emerging nutritious catering and the resistance and revenge of existing nutritious catering enterprises on new entrants. It takes a certain process for people to accept new things, and customers don't know much about nutritional catering and have some resistance to new products. The lack of nutritionist training in the existing market leads to a shortage of nutrition talents.
Third, promotion strategy.
In terms of services, we should do the following:
When customers want to know about enterprises and products, they should provide corresponding information in time, and introduce them in detail on this basis, so that customers can get a deeper understanding and stimulate their needs and desires. When providing services to customers, we must maintain our passion and achieve a perfect service attitude. Establish consumer information. Improve the satisfaction of existing consumers. For potential consumers, it is necessary to stimulate their consumption desire and turn it into consumers of products. For those who refuse to spend, we should also keep in touch and enhance friendship.
Take the concept of customer first as the central idea of management, serve patiently and establish a good image of the company.
Product price strategy: the pricing method should be demand-oriented pricing method, because our company's nutritional catering service is most influenced by customers, and only the product price is consistent with consumers' purchasing power, price psychology and consciousness. Price can be a means to promote sales and realize profits.
Promotion strategy: personnel promotion, publicity of major universities, communication with students and negotiation with restaurants; Discuss cooperation with hotels in commercial street.
In addition, in the process of promotion, sales staff can also use some promotional tools, such as small commemorative books, catalogues and other promotional printed materials to help promote sales.
Advertising: print advertising; Outdoor advertising; Internet advertising: official WeChat account, Weibo, etc.
Differentiation strategy: in the process of product promotion, highlight the product characteristics of our nutritional catering, fully display the advantages of our nutritional catering, compare with similar products, impress consumers with the concept of "service first, customer first", establish a good image with characteristic products and thoughtful service, and achieve the purpose of promotion.
Word-of-mouth marketing: products with good word-of-mouth will produce greater profit value;
Four. Company goals
Become a leading brand service organization focusing on nutrition services in the main market, and recover the cost within 2 years.
Company tasks:
1, and realize the expected construction of the investment site.
2. Develop the investment market and improve product popularity.
3. Constantly improve product quality to meet customer needs.
4. Successfully complete the above matters, and gradually make the invested capital generate income.
Verb (abbreviation for verb) financial plan
According to preliminary calculation, the company needs to invest about 1 10000 yuan when it is established, and the capital requirements are as follows:
Expense Item Amount Fixed Assets Investment 30000 Intangible Assets 30000 Current Assets
30,000 yuan is unforeseeable (calculated by the above 4%), and 20,000 yuan is 1 10000.
Expenses incurred during the period:
Employee salary: 30,000 yuan/year, rent: 65,438+5,000 yuan/year, decoration fee: 1000 yuan, and water and electricity fee: 3,000 yuan/year.
Business plan 2
First, the introduction of campus entrepreneurial environment
With the development of social economy and culture and the acceleration of people's life rhythm, great changes have taken place in people's living environment and lifestyle! Part-time job has become a fashion, and the market for students' part-time job is very broad. Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of basic work. Group consumption has quietly entered people's lives and become popular, which is the need and necessity of social development. Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time, and get the maximum consumption income with the least investment. There is more market for student group consumption. Students are pure consumers with high brand awareness and brand loyalty. Student consumption is also in the forefront of society. Group consumption is personality. Brand. The best economical consumption pattern. To build the terminal market of group consumption in colleges and universities, its commercial market development potential is immeasurable!
Second, the purpose of campus entrepreneurship
Focus on the development of the university market, establish a campus part-time platform, a student practice platform and a campus business platform to serve students and universities.
Third, the theme of entrepreneurship.
Relationship with students' growth: let students participate in social practice, know the society, understand the society, practice while learning, apply what they have learned, and improve their comprehensive quality. The campus market is developed, operated and maintained by students themselves.
Fourth, entrepreneurial goals.
Occupy the consumer terminal market of colleges and universities and the surrounding consumer market centered on colleges and universities, and build a joint fleet of college brands.
Verb (abbreviation for verb) Market demand point
1, students need to reduce their financial burden.
2. Students need to participate in social practice and improve their comprehensive quality.
3. Students' personality consumption and brand consumption. Affordable consumption. The need for safe consumption.
4. The necessity of improving students' employment in colleges and universities.
5. Respond to the need to encourage college students to start businesses.
6. The need for businesses to open the campus market.
7, the needs of social and economic development trend
The commercial potential of intransitive verb project
The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospects are immeasurable!
Business plan 3
Business plan is an enterprise's vision for the future in order to look forward to the business prospect, integrate resources, concentrate on solving problems and looking for opportunities. Simply put, it is actually to predict the growth rate of enterprises and make future action plans.
First: elements:
Platform for action
It appears in front of the business plan, but it is suggested that this part should be completed at the end.
company profile
Including the company's registration, history and business plan.
Product service
Describe the particularity of your product or service and the target customers.
strategy implementation
You need to know your market, customers' needs, where customers are and how to get them.
Management team
Describe key team members.
financial analysis
Make sure this part is true and reflects your current financial situation, including your cash position and profitability.
legal risk
Describe how the company's products enter the market and avoid legal risks.
Second: evaluation criteria
1. A successful business plan should have a good start-up plan. Whether the scheme is simple and easy to understand and operate.
2, whether the plan is specific and appropriate, whether the plan includes specific dates and specific people responsible for specific projects and budgets.
3. The plan should be objective, and whether the sales forecast and expense budget are objective and accurate.
4. Whether the plan is complete, whether it contains all elements, and whether the context is smoothly connected.
Third: problems that are easy to appear in failed plans.
1, long plan, unclear description language, full of nonsense (concise language+chart description);
2. The business plan is very unprofessional, such as lack of basic data and simple analysis; Or the data is not convincing, come up with some data that is far from the industry standard;
3. There is no strong implementation team's project plan;
4. Only creativity, no practical experience and no detailed project plan;
5. Project plans with unclear definition of planned objectives or difficult measurement of goal realization;
6. Describe the market and environment in a large space, and then define the business type and objectives of the company later;
7, too much emphasis on the advanced technology or the creativity of products and services, while ignoring the implementation, failed to clearly explain the business opportunities and implementation capabilities, thinking that "success will naturally come";
8. There are many slogans in the plan, but there are not many descriptions of strategies and tactics formulated to achieve the goal;
9. Emphasize market capacity or production capacity, but don't make it clear how to sell your products: there are only sales targets, and there is no specific plan to achieve them;
10, emphasizing past achievements, but unable to convincingly explain the strategies and methods to maintain sustainable competitive advantage in the future;
1 1, too much emphasis on the supply and marketing relationship of large companies, which makes investors very worried about the huge risks brought by relying too much on a single strategic partner;
12. Exaggerate the strength of the management team, or claim that a celebrity will join the company if the investment is obtained;
13, the description of market introduction and team assistance is unconvincing;
14, the production and marketing implementation plan is either not involved or skipped;
15, underestimating the strength of competitors, or simply saying that there are no competitors; There is no clear understanding of competition, ignoring the threat of competition;
16, the description of the market and competitors lacks specific information and data;
17, underestimating operational difficulties and risks and being too optimistic;
18, the market scale is too small, the market stages are accidental, or the estimation method of market capacity and market share is unscientific;
19, the product or customer is too single (weak anti-risk ability), or the product or customer is too complex (insufficient concentration);
20. There are too many bright spots in the selling points of products and services, which are vague but not precise;
2 1, blindly and optimistically predicting that the company will go public in two or three years;
22. Too many superficial articles or word games (such as emphasizing doctoral study abroad, caring for leaders, winning awards at conferences, and having more expert consultants);
23. Overexaggerated company name and project name (for example, a startup company facing the domestic market is named XXX International Group);
24. Deliberately concealing the truth and avoiding talking about what the project should have described;
25. The description of the capital budget is unclear or unreasonable, and the direction of the use of funds is vague;
26. There are unrealistic expenses such as expensive decoration and luxury cars in the budget;
27. The income model is not clear; The digital calculation model of profit model is not clear;
28. The financial data measurement is inaccurate, the cross-checking relationship is unreasonable, and the data discrepancy is too large.
Article 4 of the business plan
First, the basic information of entrepreneurs
Name of entrepreneur: _ _ _ _
Enterprise name: Yidaren
Date: 20__ -7- 12
Mailing address: No.2 Xueyuan Road, Jiyuan City
Tel: _ _ _ _ _ _
Second, the clothing store summary
Food, clothing, housing and transportation are the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes to us. As the head of human life, the pursuit of beautiful clothes seems endless. Whether it is personalized clothing stores all over the streets or high-end brand clothing in major shopping malls, people are willing to pay for it, from low-end stalls of tens of yuan to imported clothing as high as several thousand yuan or even ten thousand yuan, especially women's clothing, as long as it conforms to the trend and consumer tastes. People can eat delicious food or bad food, and some can live in their own homes, but people can't wear clothes, let alone produce by themselves, so there must be demand in this respect; With the improvement of people's living standards, people's aesthetic taste has also changed. We should not only talk about it, but also pay attention to how to wear it, what to wear and whether it is satisfactory. Therefore, wearing it has a great market, and everyone must; Calm, the market is big, and competitors are everywhere; Like a piece of milk, there are countless ants, all eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important foundation we are about to face.
Third, commercial projects.
My project is to do the clothing industry and open a women's clothing store. I think the clothing industry is chosen because of its large market and strong purchasing power. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is relatively low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.
Fourth, group goals.
The age classification of adult clothing in China is basically: 18-30 years old, 30-45 years old, 45-65 years old and over 65 years old. 1, 18-30 years old: The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole, among which women spend more frequently than men. This group has a certain economic foundation, strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.
2.30-45 years old: The consumer group of this age group is the main group of clothing consumption, and it is the group with the highest value of buying a single piece of clothing. This group is the group with the strongest economic foundation among the consumer groups, and its desire to buy is also relatively strong. However, the outlook on life and values of this group are mostly mature, so they still have their own preferences for style and fashion. A considerable number of people already have their favorite brands, and their acceptance of new brands is low.
3, 45-65 years old, over 65 years old is not considered.
As can be seen from the above data, the consumption power of 18-45 is relatively high. Most women in this age group are professional women or young married women. They have a strong pursuit of clothing, but they don't have high requirements for the grade of clothing. The target audience of this clothing store is mainly professional women and professional housewives aged 20-35. The former is a so-called single aristocrat, and the latter is called a double-income family. The monthly income of this target group is about 1500 yuan, and they have no family financial burden or belong to a well-off family. They pay more attention to the style and collocation of clothes and have more discretionary expenses.
Commodity ordering
As the target group of our store is women aged 20-35, the style should be gentle, fashionable and novel, not too avant-garde and exaggerated. The price will be set at the middle and low level, which will be popular and make customers feel "value for money".
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
√ Individual industrial and commercial households limited liability company □ sole proprietorship enterprise
□ Partnership □ Other
Name of proposed company: Yidaren
Enterprise employees (please attach enterprise organization chart and employee job description):
Working monthly salary
Owner/Manager: _ 800
The business license, license and franchise that the enterprise should obtain:
Forecast cost type
Business license, tax registration 500 yuan
Health permit 300 yuan
Legal responsibilities of enterprises (insurance, employee salaries, tax payment):
Forecast cost type
Counter sales: A 1200 yuan
Market analysis of intransitive verbs
Clothing industry is easy to be stubborn, which helps to grasp the principle of survival; I think it is easy to be stubborn when choosing the clothing industry, because the market is big and the purchase volume is large. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is relatively low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.
Seven, marketing strategy
First, open a store to promote sales
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
Second, the display of clothes.
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
Third, the long-term development of marketing strategy (in Guangzhou, the mid-range price can be sold very high! Pay attention to the renovation of the store to a higher level)
1, principle: new goods should be put on the shelves every week, mainly in the middle, supplemented by high and low grades (high-grade embellishment with low-grade)
2. Policy: standardize each link as much as possible to prepare for future chain development, that is, pattern replication.
3. Service: training the basic interests of sales staff, service attitude and service purpose to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
4. Methods:
Article 5 of the business plan
I. General situation of the enterprise
Main business scope:
Sales of stir-fried dishes, steamed stuffed buns, cold dishes, drinks, drinks and take-out enterprises Type: □ Manufacturing □ Retail □ Wholesale ■ Service □ Agriculture
□ Emerging industries □ Traditional industries □ Others
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
I worked as a waiter in a hotel from 20__ to 20__, and I am familiar with the operation process of the hotel. Educational background and related courses (including time):
Graduated from high school in 20__
I have studied in _ _ _ _ _ for 20 years, and learned the basic knowledge of financial accounting and related contents of enterprise management.
Third, the market evaluation
Target customer description:
1. Consumers who come to the county for shopping and sightseeing.
2. Residents of nearby communities
3. Market capacity of office workers or expected market share of enterprises: Chengcheng County is a developing city, with large office buildings and shopping supermarkets around the hotel and several large residential areas nearby, so there is a huge demand for catering. Although there are dozens of large and small restaurants nearby, I believe our restaurant has established a reputation among diners through a period of hard work.
And will occupy a place in this huge market. The changing trend of market capacity: With the government constantly strengthening the supervision of consumption in the three public places and advocating frugality, it will be quite beneficial to the development of small and medium-sized hotels in the long run. In addition, there used to be many small restaurants and fast food restaurants here, but with the change of consumption habits, people have higher requirements for dining environment, taste, service and hygiene. Therefore, restaurants with good environment, good service, cleanliness and affordability are becoming more and more popular. Main advantages of competitors:
1. Luxurious decoration and style.
2. The business area is large, and it can receive wedding banquets and corporate banquets.
3. A well-known national chain enterprise. Major disadvantages of competitors:
1. Expensive, not suitable for friends gathering.
2. The number of waiters is not enough, the training is not in place, and the service can't keep up.
There are so many kinds of dishes that chefs can't cover everything, which leads to the appearance and taste of some dishes are not good.
4. The period of introducing new dishes is too long to meet the requirements of customers to taste new dishes. The main advantages of this enterprise over its competitors:
1. Affordable, comfortable environment, suitable for friends gathering.
2. It is easier for small shops to grasp the quality of dishes.
3. Timely service, meticulous care and more affinity.
4. The dishes are updated quickly, which can meet the demand of pursuing new tastes. Compared with competitors, the main disadvantages of this enterprise are:
1. The venue is not big enough to receive a large banquet. 2. unknown.
Fourth, the marketing plan
Step 3: Location
(2) The main reason for choosing this address:
Compared with the existing funds and lot rent, the site is located in _ _ _ _ _ _.
(3) Sales method (select one and tick ■):
Products or services will be sold or provided to: ■ end consumers.
□ Retailer □ Wholesaler
(4) Reasons for choosing this sales method:
1, goods are perishable and difficult to preserve;
2. Close to consumers.