In the popular culture of China in recent years, the ancient country tide represented by Hanfu, Qipao and traditional jewelry is especially sought after by young people like Lv Jikai. More and more "post-90 s" and "post-00 s" have turned their love for Hanfu and traditional jewelry into a career, which has become the driving force for the counterattack of national culture and made the Chinese style "beautiful". The prevalence of national culture has also spawned diversified industrial chains such as Hanfu Experience Hall and taking photos.

After 95, Xie, a girl, runs a Hanfu Experience Hall in Jinan. Every winter vacation is her busiest period. "In the past, we were mostly exposed to high school students and college students, but in the past two years, we found that people of the age group who like Hanfu are extending to both ends.