Regularly share personal dry goods and self-media writing operations, and become a better self together ~ Hello, and the blood and tears experience of operating the new number at present. I summed up 50 little red book operation experiences to share with you! The full text is more than 4300 words. There is not a word of nonsense in the whole article, and I am tired of it. I suggest direct collection! After reading this article, there is no guarantee that 100% will write explosion notes, but at least let you know why you can't write explosion notes [Dog Head]. 1. There are two kinds of explosive notes in Xiaohongshu, either stepping on the user's "emotional value" or providing practical "dry goods value". 2. Little Red Book Notes are not a circle of friends. The premise of making notes into explosions is that they can provide certain value, whether it is dry goods methodology, grass collection or raiders tutorial, if there is no value, they will be sent. 3. Copywriting should conform to the user style of Xiaohongshu, use small expressions and symbols, and have blank lines in typesetting. A certain amount of blank space can let readers catch their breath visually and make people more willing to finish reading. 4. Copywriting should have a bottom-level thinking, and you can have thousands of praises instead of writing casually. Every compliment has its own logic behind it, even if it literally looks like saliva. Therefore, every well-received copy deserves a good analysis, which point the user stepped on. 5. "Collection content" usually has a high amount of praise and collection, which is very suitable for quickly accumulating fans when there are not many fans in the early stage. 6. The sensitive words must be filtered out before the copy is sent, otherwise it will be limited to crying. Filter sensitive words with sentence-easy net or zero-grid search words, and replace sensitive words with pinyin or abbreviation. 7. The horizontal version of vlog looks advanced and is suitable for the content of "healing system" or "daily life". "Dry goods vlog" suggests using vertical dimensions, which will occupy more space in the information flow and have more space to add cover flowers to attract more people to click. 8. When taking pictures, you can expect the position of words and titles, and leave blank when composing pictures, which is convenient for later retouching. Of course, the master retoucher is not so limited and can play freely according to the photos. 9. The four exposure portals of Little Red Book are "attention page", "discovery page", "location page" and "search box". Therefore, adding the location of the same city to the notes can improve the exposure to a certain extent. 10. When there are not many fans, the content should be as vertical as possible. Every time we post notes, the little red book in the background labels us and divides the accounts into bloggers in a certain field for recommendation. The more vertical the domain, the more helpful it is to the system recommendation distribution. After more fans, you can gradually enrich the content. As long as the span between types is not too big, the direction of 2-3 associations is ok. 1 1. You can consider appropriate appearance in your notes, even if you don't show your face, you can recite it, which is conducive to increasing intimacy. If the face value is against the sky, please be sure to show your face and definitely add points! 12. Switch the user's perspective, and there are generally three pictures that will attract me to click: 1. There are real people on the cover, which is still very nice; 2. There are no real people, but the picture is good enough to make you want to go in and read your notes; The cover is not beautiful, but it is very eye-catching, and the content recommended in this note is the problem I need to solve. You can see if it fits these categories, or you can put yourself in the other's shoes and see what kind of content you will click on. Novice bloggers can easily "filter themselves" when reading notes, and can't find problems, so they must put themselves in the position of users. 13. When adding words to pictures, there is not much accuracy, so try to supplement the copy. Users of Xiaohongshu like to look at pictures. You can put all the important keywords in the pictures to attract people to click and read, and the copy will help to make some supplements. 14. Be sure to make good use of the function of the comment area and put the supplementary contents of the notes at the top of the message, which will also help to improve the interaction rate. 15. When shooting vlog, don't add too many fancy words, which will affect the beauty of the video. 16. figuring out the difference between yourself and other competing products and whether you can differentiate the account direction according to your own advantages is the premise to enhance the stickiness of fans in the later stage. 17. For the video of personal growth dry goods, the "beginning" of the copy must catch the reader's eye, otherwise the dry goods behind will be very forced, and users will not have the patience to read it. 18. When planning the topic, think more about whether this note is sent for powder absorption, collection, praise or just content to maintain weight. Design the content form accordingly. 19. Try to unify the screen ratio to 3:4, and the horizontal and vertical versions of the video should also be unified as much as possible, so that the home page will be displayed more neatly and not scattered in layers. Obsessive-compulsive disorder (OCD) is particularly annoying every time I see homepages of different sizes. 20. Check whether the notes are included. You can "change your account" or ask others to help you search for your title or keywords. 2 1. Establish a "self-check list", write down the details that are easy to make mistakes and ignore, and check them one by one before the notes are released to ensure that every detail is in place. 22. Maintain stability and update. Without a team, it is difficult to ensure an excellent blog article on Sunday, so try to do 3-4 articles a week. Fixed frequency update can increase the weight of the account. When the weight comes up, the exposure of the notes will be better. 23. It takes too much time to make a note. There is no whole time of 3-4 hours? It doesn't matter, we "split" the topic selection, copy writing, map finding and map retouching into small goals, and use the spare time of the fragments to advance bit by bit. Another busy week can squeeze out two pictures and texts. 24. The homepage style should have a sense of visual unity. In addition to uniform size, the cover style should also be as uniform as possible to form its own IP visual effect. Fancy homepages are hard to impress. I'm not good at this either. I haven't found a style that suits me and has personality yet, and I'm still trying to explore it. 25. Control the proportion of notes for planting grass. The home page must not be full of advertisements at a glance! Even if the advertisement is really useful and fans like to watch it, the proportion should be controlled, otherwise the account will be restricted easily. No matter whether it is a real advertisement or not, as long as it is a single article introducing something, it may be accidentally injured by the machine, leading to current restriction. Yes, the platform is so awesome. So try to collect more books and less articles. Write more valuable content, whether it is language or cut-in angle, and share it sincerely from the user's point of view. 26. Don't brush data, don't powder each other, the platform can detect it, and the last one who gets hurt is himself. It is better to study and write explosive notes when you have time to powder each other, and high-quality content is the weapon to increase powder. I've also done things with the accounts that were abolished before, which is very laborious. I have to browse the homepage for a minute before I can pay attention to every account. I have several fans for a long time, but they may not read your content at all in the future. It is more cost-effective to use this time to optimize your notes. 27. Don't waste money on powder, zombie fans will clean it up in the background regularly, and if you buy a lot of fans and don't have the support of high-quality note data, you can see at a glance that there is something wrong with the homepage. Brands are not stupid. For example, all the notes of a wanfen blogger are sporadic praises. You don't say! The quotation of such an account will definitely be depressed. 28. To be a little red book, we should go all out, because it is a self-media platform with dividends at present, but we should also have a Buddhist mentality, because even if we do all the work that should be done to explode the notes, the notes will not necessarily explode, and there may indeed be "metaphysics" to some extent. Therefore, try your best to listen to your destiny. If this article doesn't explode, you should try to do the next one. As long as the content is of high quality, it will always explode. Look at the accounts of most bloggers. It is normal for the data to fluctuate, and even the most powerful bloggers may not explode. 29. Don't post and delete notes frequently. Once the account enters the dark room, stop and raise it for a while. Stop tossing, there is no traffic, let's quietly accumulate content. 30. Don't patronize the beauty of the cover. It's more important to attract attention. You must find ways to make your notes stand out in the information flow. Either the composition and style of the photos you take have absolute texture, or you have to retouch and decorate them to stand out. When my previous account was used as the cover, I looked down on big flowers and thought I was stupid. It was not until I saw my notes being ruthlessly killed by other eye-catching cover pictures in the information flow that I realized that sometimes eye-catching is more important than beauty. (According to the style of your account, this is not absolute) 3 1. Don't modify the contents of your notes on a large scale. It is easy to make this note cold after modification. I suffered such a loss. . Little Red Book Notes will be re-tested as long as the platform changes, so make sure that this note has done everything that should be done before it is released. 32. Notes may not be included immediately after publication, but if they are not included after 1 hour, there should be problems. Please modify it at this time, and don't be impatient after sending it. 33. There are forbidden words and sensitive words in comments, which will also lead to current restriction and affect the weight of notes, so you must delete comments given by others in time when you find problems! 34. The release time of notes is very important. I have tested several time periods, and it is better to release traffic between 7-8 pm. At present, there have been several explosions during this period, and other traffic has not run, and the initial data growth is particularly slow, and there is almost no growth in the future. 35. In addition to the mailbox or Weibo in your profile, it is best not to do other drainage operations! Xiaohongshu is the "strictest" platform for all sealing and drainage behaviors! Don't learn how others operate. Maybe people were lucky not to be found, and we were killed by the platform. It is also easy to violate the rules to leave contact information in private letters. Remember! 36. Xiaohongshu launched the function of upgrading the professional number. Upgrade early, there is no threshold. It is also convenient to open a shop in the future. Many new features have low threshold in the early stage and high threshold in the later stage, so you should do everything as early as possible. 37. The traffic of video will be much higher than that of pictures and texts. If you have the ability and time, you must try to send a video, which is officially stamped. 38. Little Red Book also has its own hot keywords, which can be combined with the hot spots of the platform to plan topics, making it more likely to become explosive notes. 39. When the old number starts, it must be upgraded. Don't send notes during the trumpet promotion. Send a cool one. Because the platform has determined that this number is a zombie number, the traffic will not be too much, and it needs to be raised for a while. 40. When there are not many fans, don't try to chase them. At this time, the stickiness of fans is not high. No matter whether the advertising quality is good or not, it is easy to lose. Therefore, there must be a large number of fans, and then choose a quality promotion that suits your own style after stability. Don't hurt your fans and your hard-earned account for short-term benefits, it will not pay off. 4 1. Copywriting should reasonably lay out "keywords". After the notes are collected, users will see our notes when searching for "keywords", so we must lay out the keywords from the user's point of view. Think about the popular keywords commonly used by users, and arrange them properly in your notes. It is best to have keywords in the title! The "long tail flow" of Xiaohongshu is still good ~42. I have never bought French fries, but I always feel that French fries are suitable for icing on the cake. Without high-quality notes as a basis, buying more exposure will not have any effect. If there is no click rate, the weight of the notes will be reduced. 43. The weight of the account is very important, which directly determines how many small-eyed new notes there are just at the press conference, so many excellent bloggers will have more and more explosive notes because the weight is raised. Therefore, "vertical field", "high-quality original notes" and "high account activity" are all very important, and the account weight should not be rushed and improved little by little. 44. Don't bring watermarks or QR codes of other platforms to the published pictures, otherwise it may make Xiaohongshu judged as non-original, and the traffic will be very low. Be sure to code! 45. It is recommended not to use one mobile phone to operate two small red book accounts at the same time. It's okay to switch occasionally. It's hard to say whether the frequency is high or not. Here is a safe way to convert accounts. Clear the cache first, then turn on the flight mode for a few minutes before switching. 46. The notes with the best data can be "topped" on the home page (there is a note topping function when 20 notes are released), so that others can see your notes with the best data when they enter your home page, which can push the data higher and improve the recognition of our output ability. 47. If a note bursts, summarize and analyze the reasons in time and seize the next similar topic, which can show that fans are willing to read it, the platform is recognized, and make persistent efforts, and the data will be better. 48. If the notes are prompted to violate the rules, it is suggested to delete them directly, because if the specific reasons for the violations are not determined, they may be revised and reissued, which would be terrible. The account weight will be affected, and everything will be cold in the next few days. Once the account weight is low, it is said that even our fans may not see all the notes sent. 49. The new notes will be distributed to interested users in the background according to the labels. If the initial data is good, they will enter the next traffic pool. If the data is not good, the recommendation is over and the notes will be included under the keywords. At this time, the account weight is very important, which directly affects the "keyword search ranking" of notes. 50. Try to make 5000 powder a brand partner. It is said that exposure will not have any direct impact, but the account weight will increase ~