Luo Jianhui, Director of the Network Audiovisual Program Management Department of the State Administration of Press, Publication, Radio, Film and Television, introduced the above situation when attending the 9th China Network Audiovisual Industry Forum on the 5th. He said that the production of online audio-visual programs in China continues to grow at a high speed, and the market demand is increasingly strong. According to the latest statistical report of China Internet Network Information Center, by the end of 2065438+June 2007, the number of online video users in China had reached 565 million, and the utilization rate of online video users was 75.2%. The number of mobile video users is 525 million, and the video usage rate of mobile network is 72.6%.
Not long ago, the State Administration of Press, Publication, Radio, Film and Television issued the Notice on Further Strengthening the Production and Broadcasting Management of Online Audiovisual Programs, emphasizing that online audiovisual programs must adhere to the civilized and healthy aesthetic bottom line and adhere to the same standards and scales as radio and television programs. Luo Jianhui said that in the next step, the General Administration will also promote the creation and production of online audio-visual products through the implementation of the "Network Audio-visual Program Exquisite Creation and Communication Project" to form a "plateau" of online audio-visual literature and art, and then strive to create a "peak".
The 9th China Internet Audiovisual Industry Forum was hosted by the Network Audiovisual Program Management Department of the State Administration of Press, Publication, Radio, Film and Television and the Shanghai Municipal Administration of Culture, Radio, Film and Television. Since 2009, this forum has been held for eight times. Since 20 16, the "Shanghai Internet Audio-visual Season" has been held simultaneously, including policy presentation, industry trend interpretation, and special salons. Leaders and industry representatives from Tencent, iQiyi, Alibaba and bestv attended the meeting.
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