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Interpretation of entertainment value officer;

The just-concluded "Braving the Wind and Waves" is still hot. With the help of my sisters, the first few issues of "Vibrant Brother" are really hot.

However, watching the brothers come up with 18 kinds of martial arts for their debut, the people who eat melons were soon disappointed. This is not a companion variety of Sisters, but an intergenerational interactive observation variety with the theme of simple games.

However, in disappointment, the uncles represented by Hu Jun and David Wang brought people unexpected joy. Qi Fei uncles with high EQ and IQ really add a lot of color to a variety show with a mediocre theme. After watching all kinds of fresh meat talent shows, uncles came to variety shows to save the audience's aesthetic fatigue. While the variety of "Uncle Circle" came out, it also accelerated the breaking of the circle.

My uncle is more radiant than my brother.

It is said that the embryonic form of "Vibrant Brother" is to make a variety show similar to "Let's play sports for teenagers". Last September, the original name of the program plan submitted by the creative staff to Hunan Satellite TV was "Vibrant Youth". At that time, the program wanted to invite a group of teenagers in their twenties to play games through auditions, and PK, the host of Happy Camp, was chosen by Taiwan Province.

However, in the process of project planning and project establishment, there are more and more homogeneous comprehensive networks with the theme of teenagers, and the competition is almost fierce. Coupled with the success of "Riding the Wind and Waves", an interactive competitive variety show with younger brothers or uncles and fresh meat was finally born.

In the publicity before the broadcast, the traffic idol is still the biggest selling point of this program. For example, the propaganda words such as "Yang Yang's first variety show in five years" really attracted a lot of attention, but after the broadcast, the uncles occupied the C position with lightning speed and became the biggest highlight of the program.

In film and television works, Hu Jun is often portrayed as a tough guy, but this kind of person quickly "overturned" in the program. In reality, although he looks dignified, he is an honest and frank "funny comparison" with a strange angle of thinking. Vicious tongues and opposing views create too many highlights for the program.

Yang Yang wants to sell his hairstyle and asks if it's different from some time ago. Brother Jun turned around and said sincerely, "What? Did you pad your nose? " In short, the car didn't turn over, the car turned over, and Yang Xiaoman split on the spot. In PLUS, Yang Yang fell down, and Ge Jun directly said, "Do you dance ballet?" Cai Guoqing got the cloak, and Jun Ge commented at the right time: "Another insult!" ! Nicky Wu said that when he got a set of hide-and-seek equipment, he could sneak into his little brother's team. Hu Jun quickly mended the knife: "Which of them is taller than you?"

It's fun and embarrassing, so it's no wonder that netizens exclaimed that "Joe Wang" looks really deceptive.

David Wang's appearance is also full of energy, his shorts are too short, so short that he went straight to the hot search! The overbearing president who played for many years found his second job in variety shows. Although the appearance is a little oily, it is affectionately called oil by netizens. It is fat but not greasy, with a little shyness in greasy, serious and lovely, which is really pleasing.

Moreover, Cai Guoqing, which is getting younger, is more open than expected. The stem of "sucking vitality" almost burst the circle of friends last week, and countless people are forwarding this video. Although he indulged himself, when his eldest brother lost, he took the punishment without saying anything, and he kept it open, which reflected the mind and responsibility of a senior uncle. These uncles are not only comfortable, but also have one of the most important characteristics: they want to win and can't afford to lose, which makes people look particularly comfortable.

In contrast, those who have high hopes for this project are much more dull in the eyes of their uncles. Without these uncles whose average age is over 45, it may be a boring game shed, but with them, the program is instantly activated. This group of uncles who have experienced social experience and are sophisticated but not sophisticated are not greasy, but also make people see different wisdom and responsibility. In addition, the interaction between the two generations, the contrast between them and the intergenerational values also give the program a deeper connotation.

"Uncle Circle" Becomes a New Entrance of Variety Show

A few years ago, if a group of middle-aged uncles with an average age of over 40 became the protagonists of a variety show, it would undoubtedly scare the founders. If such a planning case is shown to customers, I am afraid that few people are willing to invest.

In the past two years, under the dual pressure of capital and policy, the variety market in the cold winter is also undergoing many adjustments and changes actively or passively. An obvious change is that the impetuousness and fanaticism of the whole industry have cooled down rapidly in the past, and the orientation of traffic supremacy is slowly changing to the trend that content is king. Whether it is an idol-cultivating program or a reality show, what the audience needs is really valuable content. Only those "truth programs" that reflect the spirit of the times and the essence of life can penetrate the hearts of the audience.

Such changes have cooled the popularity of traffic stars and highlighted the value of uncles and sisters. The "uncle circle" has naturally become a new outlet for variety shows.

There are two major trends that "Uncle Circle" has become a new entrance for variety shows:

Represented by My Vibrant Brother, The Birth of an Actor and Extreme Challenge, the old and the new are tireless. The flow, face value and talent of fresh meat are perfectly balanced with the wisdom, desire to win or lose and sense of humor of uncles. The so-called "intergenerational integration" has played a subtle chemical role, and cross-age communication has brought intensive attention and burden to the program. There are collisions and sparks, and vitality+temperature endows the content with humanistic care from a deeper level.

On this basis, a more pure three-level circle variety began to appear. The Uncle Restaurant launched by Watermelon Video last year was a successful attempt. The "BBQ F4 Men's Team" composed of four uncles, Murphy, Degang Guo, David and Guo Jingfei, led the audience to feel the beauty of life and taste life in the fireworks. "The fourth uncle has a play", and the life experience of the fourth uncle and the emotional stories of ordinary people are integrated with each other.

Han Zong, which has always been the export model and inspiration source of domestic variety shows, is ahead in this respect. In February this year, You Know Hiphop, which was launched in Han Zong, focused on the Hiphop circle and invited the originator of hip hop, who was all the rage in that year, to return to the long-lost stage to see if it could regain the love of the contemporary market.

In decades of social life experience, these uncles have taken off their original masks, and their lovely personalities are in sharp contrast with the cool hip-hop images of people in the past. The warmth of the program is above all else, and the feeling that music is integrated into life is quite recognizable in a variety show.

This June 1 "Taro Belly" is also a small-scale plan focusing on the uncle circle, because six uncle stars with stomachs are determined to lose weight for health, and the uncles who yearn for a better life seriously lose weight and are also serious and funny. The real demands of uncles who want to lose weight healthily and return to the peak of Yan value are varied. Small incision narration and character interaction also find the real pain points of uncle circle artists.

It can be predicted that this uncle circle variety show will soon attract imitators in China. The entertainment effect brought by uncles themselves and the influence of their social relations are often better than those of traffic stars, and their life experiences and experiences are much richer than those of traffic stars. Their thoughts on career and life, accumulated experience and life wisdom over the years are of great sharing value, which makes variety shows have deeper value besides entertainment.

The uncles' spring has just begun.

Last July, at the closing ceremony of the first film festival, Christina's remarks about the marginalization of middle-aged actresses made "the crisis of middle-aged actresses" a hot topic. Compared with middle-aged actresses in trouble, due to the guidance of policies and markets, "masculine" film and television dramas have opened a broader stage for many middle-aged male stars. Although the "middle-aged crisis" is neutral, when "age" becomes a shackle that imprisons middle-aged actresses, the life of middle-aged male stars is relatively much better.

The "middle-aged crisis" in the field of film and television dramas is similar to that in the field of variety shows. This year's "Sisters Riding the Wind and Waves" shattered the anxiety of actresses in middle age. With the growth of age and experience, they dare to present their true selves and show their unique brilliance and beauty. After Christina's painful "midlife crisis", these 30+ "sisters" redefined their age.

Not just variety shows. In this year's well-received TV series, the Mesozoic male stars are basically carrying the banner. In I am Yu Huanshui, Guo Jingfei plays a frustrated middle-aged man, Yu Huanshui, who is just Nuo Nuo. Hairline Is Not Begonia Red has gradually triggered a drama-chasing craze since its launch, which is closely related to Huang Xiao's "clean acting" and Yin Zhengdu's amazing interpretation of "infatuation". In Trident, three actors, Chen Jianbin, Dong Yong and Hao Ping, whose total age exceeds 1.50, not only contribute wonderful acting skills, but also attract countless "uninvited fans" for the play.

In fact, from "fresh meat flowing powder" to "the power of middle-aged circle", this is an improvement with the participation of China fans. Whether it is the counterattack of my sister or the recovery of my uncle, it is the inevitable result of the adjustment of content and technology in the whole industry. Its essence is a kind of "set things right" and return to the core values of entertainment.

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With superb acting skills, they broke the stereotype of roles in variety shows and restored an unpretentious self. These people are too lazy to run laps or rely on people to set up gimmicks, but they can always surprise people. The deeper they dig, the more people like "treasure", and their "second spring" has just begun.