Peng Yun, a precision marketing expert and gold medal planner, said that it is not easy to write soft articles first. You should think about how many points you got in your composition when you were a student, that is, how basic skills are, and pay attention to some writing skills.
Soft writing skills are as follows:
1. Choosing a good starting point is to study how to embed information such as e-commerce websites, products and services that need to be promoted into the content of the article. It is very important to cut in perfectly. A good starting point can make the whole soft article look natural and make the soft advertisement to the extreme.
2. Design the structure of the article, just like writing a paper in a university, make a draft, make an outline, set a direction, and choose an eye-catching and attractive title.
3. Improve the full text, enrich the content one by one according to the framework, and polish the specific content.
4. Repeated communication and improvement.
The role of soft text The role of soft text in the network marketing promotion of small and medium-sized enterprises
1, the necessary condition of soft writing is to attract people's attention, not to be a title that people can sweep away. Then insert a lot of promotional content into it, so that your e-commerce website can be quickly noticed by readers. This is very necessary in the initial stage of e-commerce website establishment, which can attract a group of early followers or potential customers.
2. The second function of soft text is traffic import, which is mainly similar to SEO search engine optimization. You know, it is difficult to improve the traffic of corporate websites. If you bring a link through soft text, someone will click on it, which will bring traffic to our website. Such traffic may not be commercial traffic or intentional traffic, but it still has an impact on the initial development of the website. Anyone who knows seo knows that if there are only a few stable traffic sources in the early stage of the website, and the website structure and content settings are reasonable, then the ranking of related keywords will slowly rise, although it is not fast.
3. The third function of soft writing is to spread the author's values. Soft articles are not advertisements, but have personal opinions to a great extent. For example, the author wrote "On Grasping Hot Keywords in a Hurry" a few days ago, and then brought a link to his own website, which is an expression of his own values. And through such soft articles, you can not only express your views, but also publicize the website and bring traffic. If the writing is good enough, you can also attract friends with the same views to discuss progress.
4. The fourth function of soft text is to bring links to your website, which can increase effective external links and guide search engines to climb to your website, thus increasing the probability and ranking of being included by search engines.
The content of soft text and the choice of publishing place of soft text are related issues.
Soft text needs to be readable. If there is no readability, readers will close the page at the beginning, so there will be no readers clicking on your website, or there will be no desire to click. Then this is a failed essay. The reason for failure is not only related to your writing ability, but also related to the writing of the title of the soft article and the place where the soft article was published.
The title of the soft article should be attractive, but the title is not attractive. Many people won't read your article, and your soft text is useless no matter how good it is. Generally speaking, when a novice writes a soft article and tries to suppress the content, he should think of a better title.
The selection and promotion of the publishing place of soft articles should first look at the content of soft articles before choosing the publishing place.
1. If the soft text is an article of enterprise products, you can choose the platform of related products. One advantage of these platforms is that the audit is relatively convenient and more suitable for novices.
2. You can register about 65,438+00 blogs on platforms such as He Xun, Sina, Netease, Sohu, Phoenix and China Blog Network. Soft articles written and sent to this blog can attract search engines to include them. This is the way to add external links. Soft articles are sent together with your website links or product links, mainly to increase the number of views and click on links.
3. Find nearly 20 professional forums, large b2b platforms, or emerging and potential platforms related to the products on your enterprise website, and use them to grab customers, which will be more or less helpful. After all, the people you meet in those places may become customers in the future.
Forms of promoting soft articles on enterprise websites
Soft articles serve the advertising needs of enterprises or products, so e-commerce webmasters must pay attention to inserting their own websites, product websites or projects to be promoted when writing soft articles to promote their own websites.
Peng Yun, a precision marketing expert and gold medal planner, said that when inserting links, we should pay attention to the following points:
1, the enterprise website URL link or product URL link can be inserted appropriately. If it is on the platform of related products, it is best to insert small advertisements at the end of the article, while in the professional forums and platforms related to the enterprise website, you can choose to insert appropriate keywords in the article.
2. When inserting a link in an article, you must choose a transitional sentence for coordination and lubrication, and don't insert a website link too directly. For example, the author tries his best to promote his own brand in several soft articles on his blog.
Summary: It is not as difficult as expected to write soft articles on corporate websites, but it is not very simple. I hope that SMEs will write more soft articles, because soft articles are also part of e-commerce website promotion and network marketing, and writing small articles is not a bad thing after all.
Comments:
The importance of soft writing is self-evident. How do small and medium-sized enterprises write soft articles well? This paper expounds all aspects of doing a good job in soft writing for small and medium-sized enterprises. Small and medium-sized enterprises can strive to write soft articles, so as to better use soft articles to promote enterprises.