The first step is to organize the management team and analyze the project.
The second step is to find the venue of the club, organize the design and decoration, and buy fitness equipment and other items.
The third step is employee recruitment training.
The fourth step is to formulate the club price system and organize the pre-sale and opening ceremony.
The fifth step is to run the club successfully.
Establishment of fitness club
I. Team Management and Project Analysis
The establishment of clubs is generally divided into hardware (decoration, equipment purchase) and software (referring to the establishment of personnel, especially the main managers and teaching staff). Management team is the main body of club software construction and the key to the success of an enterprise (club). Among them, the selection of general manager and financial personnel and the formation of teaching management team should reflect professionalism, dedication and unity as much as possible.
1.
The general manager is appointed by investors, whose main tasks are:
(1) Submit the annual budget and annual business plan for investors' approval every year.
(2) Establish management organization, select, train and appoint department managers.
(3) Organize and lead the daily management activities of the club according to the management system formulated by the club.
2. The financial manager shall be confirmed by the investor, and its main tasks are:
(1) Analyze the club's investment, establish a financial system and report it to the investors for approval.
(2) Assist the general manager to determine the club's price system and annual sales plan.
(3) Review the use of funds by various departments of the club and supervise the operation of the club.
(4) Be responsible for the club's financial affairs and related tax declaration.
3. The selection of coaches is the key to form a coaching team.
Coach team refers to equipment coaches, equipment service and aerobics coaches. At present, the main problems existing in the teaching teams of most clubs in China are:
First, there is no fixed teaching team and lack of specialized professional teaching management personnel.
Second, there is no fixed teaching content, teaching plan and lack of teaching evaluation.
Third, there is no fixed and effective teacher training system and training team.
Fourth, the quality of teachers is uneven.
High-quality teaching team is the key to ensure the club's operation and development, membership service and membership renewal, and teaching advantage is undoubtedly one of the key factors to ensure the club's core competitiveness. Therefore, the club should pay enough attention to the coaching team, especially the coach manager.
Second, choose the right place to start a club.
(1) position
Club management is obviously regional, that is, 3-6 kilometers around the club is its main customer service area. The location of the clubhouse is generally divided into commercial area, office area and residential area, and the location should be determined after analyzing the surrounding people flow and income.
(2) Property status
1. Launch position area
It is generally necessary to know the use area. Usually, the use area of small clubs is less than 800 square meters, medium-sized clubs are 800- 1500 square meters, and large clubs 1500 square meters.
2. Space in the gym
The height of the gym and the distance between the columns are the key to whether the fitness club can attract bodybuilders. The fitness club is mainly an open space, and the height of the upper floor is more than 3m from the visual point of view, which can ensure the training space well. The size of column spacing affects the utilization effect of aerobics hall, and the spacing of 8m is generally more common.
3. The design of the gymnasium
With the cooperation of professional designers, it is an essential process to know the relevant parameters to determine whether the property conditions are suitable for the design of the club. For example, according to the size of the clubhouse, the basis for determining ventilation and cooling capacity is determined.
Design parameters to determine the installation scheme of air conditioning and heating. If it is a central air conditioner, it is necessary to determine the feasibility and cost of the transformation of the central air conditioner. In solving the problem of shower hot water, municipal heating network, electric heating, natural gas,
Solar heating, etc. At the same time, because the drainage is a free surface flow, we should pay attention to the drainage problem. Technical problems such as determining electricity consumption and bearing capacity of floor structure, especially fire safety, should be dealt with comprehensively.
(3) the way of cooperation with the property.
In addition to clubs owning or buying venues, there are usually three ways of cooperation between clubs and properties:
1. Lies
Pay attention to the payment method of the field rent, whether it includes property fees and utilities.
2. Water sharing
According to the club's running water income, the venue fee is extracted according to the agreed proportion.
3. Joint ventures
Co-establish a club in the form of venue shares, and obtain venue income according to profits. According to the investor's financial strength, confidence in the local market, management level and many other factors, the specific cooperation mode is determined. The final signed contract or lease agreement, the annual cost should not exceed 30% of the estimated annual flow.
Third, organizational design and decoration
1. club layout design
The plane layout of the clubhouse, or the streamline of the guests' movement in the clubhouse and the area ratio of each area are the keys to the design and successful operation of the clubhouse in the future. By region, it can be roughly divided into:
(1) front desk
(2) Rest area: reading and commodity sales.
(3) Aerobics Hall: According to the overall area and teaching strength of the club, one or more aerobics halls should be set up, and the internal equipment should be independent audio, headphones, cushions, dumbbells, pedals, hand barbells and other equipment.
(4) Equipment area: divided into cardiopulmonary training area, equal weight training area, free training area and stretching area.
(5) Dressing area: locker, shower area, sauna, sun lamp, etc.
(6) the bathroom.
2. Professional design of club equipment
Water, heating, electricity, air conditioning, ventilation, fire protection and other professional design.
3. Club decoration style design
The first step is to determine the decoration style of the club through material selection and main color.
The second step is construction bidding and decoration. According to the final construction drawing, carry out construction bidding in accordance with relevant regulations, determine the most suitable construction unit, and start the decoration project.
The third step is interior decoration. Use murals, ornaments, etc. Create a fitness atmosphere, and set up warning signs, coach introduction columns, member information columns, etc.
Fourth, organize the purchase of fitness equipment and other items.
(1) Fitness Equipment
1. Cardiopulmonary training equipment, including treadmills, elliptical machines, treadmills, bicycles and rowing machines.
2. Equal weight training equipment includes equipment for training muscle groups in specific parts of the body.
3. Free training equipment includes bench press, barbell and dumbbell.
The investment in the above equipment is large, which determines the grade of the club in a sense. This kind of equipment is generally divided into imported equipment, Taiwan Province production equipment and domestic self-produced equipment, and their prices, brands, popularity and performance are quite different. It is the key to the success of the club to make a reasonable choice according to the specific situation of the club.
(2) Other articles
1. Aerobic equipment includes cushions, dumbbells, pedals, barbells, fitness balls, etc.
2. Computers, televisions, telephones, stereos and other equipment.
3. Movable furniture.
4. Staff clothing, member gifts, promotional materials, etc.
V. Licensing Procedures of China Fitness Club
The emergence of commercial fitness clubs was around the 1980s, when it was a new industry. Therefore, there are no complete laws and regulations, but the following procedures can be followed:
First, before the operation of the club, it is necessary to go through the business license, stadium business license, tax registration, health and epidemic prevention registration and other related procedures to operate legally and strive for the most favorable policy support.