Successful celebrity entrepreneurship story case article 1: Zuckerberg As we all know, facebook is the largest social networking site in the world. Mark? As the founder of American social networking site facebook, Zuckerberg has naturally become the focus of attention. Mark? How did Zuckerberg embark on the road to entrepreneurship? How did he build Facebook into the largest social networking site in the world? Let's meet Mark. Zuckerberg's entrepreneurial story!
12 years old, when other friends are still immersed in the game, what about you? Zuckerberg established a home network; In high school, when students were thinking about how to make girlfriends, Zuckerberg designed a music player with artificial intelligence. At the age of 20, as a student of Harvard University, he founded a website called Thefacebook.com and started his own business.
On February 20 12 1 day, Facebook officially submitted an initial public offering (IPO) application to the US Securities and Exchange Commission (SEC); On May 20 12 18, Facebook, the world's largest social networking site, will be officially listed. Facebook increased the number of its initial public offering to about 4,265,438+0 million shares. At a price of $38 per share, Facebook will surpass Google and become the largest IPO in Silicon Valley. Zuckerberg, the founder who owns 28.4% of the company, will be worth nearly $30 billion. Mark? Zuckerberg became one of the founders of a new generation of technology. Today, Facebook has grown into a social network with more than 654.38 billion registered users.
Success comes from confidence.
In the autumn of 2003, 19-year-old Zuckerberg looked like his good friend Adam. D 'Angelo confided in the idea of creating a social networking site. Zuckerberg told D 'Angelo that some senior students at Harvard wanted him to build one? Dating website? Or? Like Facebook? Zuckerberg hopes to get D 'Angelo's help. D 'Angelo later became the first chief technology officer of Facebook.
In fact, although Zuckerberg intends to create a website at this time, he is not sure about the future grasp and content of the website, and D 'Angelo has put forward constructive suggestions? An online community similar to Friendster (before Facebook, it was all the rage and forced to transform) was established and adopted by Zuckerberg.
Zuckerberg said he hated doing it for others? Green leaves? Just like I don't want to work for someone else, at the last minute, everyone launched their own website and said,? Yours is not as good as mine. Why don't you come if you want to join us? Otherwise, I'll help you later. ? Obviously, Zuckerberg is confident in himself.
In February 2004, Zuckerberg and his three classmates, Dustin? Moskovets, Chris? Hughes and Eduardo? Savilin founded Facebook, initially only for Harvard students, and later Mark? Zuckerberg extended it to other American universities.
According to Zuckerberg, Facebook's monthly operating expenses in the first three months were only $85, which was used to rent computers. In June 2004, Zuckerberg moved Facebook to Palo Alto, a small town in Silicon Valley. At the end of that year, due to more and more registered users of Facebook, Zuckerberg chose to drop out of school and focus on the website business. It is said that the number of users at that time has reached 1 ten thousand.
The process of starting a business is not smooth sailing.
Zuckerberg once said that Facebook's mission is not to make a profit, but to make the world more open. ? It's not about money. For me and my colleagues, the most important thing is that we have created an open information flow. ?
Facebook is in a lawsuit for stealing intellectual property rights. At the end of 20 12 1, Businessinsider disclosed a chat record dated July 26th, 2004. At that time, the newly established face book was involved in a lawsuit. Zuckerberg's early business partners sued Facebook for stealing intellectual property rights and demanded compensation of $654.38 million. Zuckerberg said in a chat with a close friend that he would not pay the lawyer's fee. Waiting to buy our company and pay. ? Zuckerberg also said at the time that this would encourage users to use Wirehog (Zuckerberg also founded a file-sharing website and then chose to close it).
Rumors of being acquired by Google.
In 2006, with the acquisition of MySpace by News Corporation, it seems that Facebook will be acquired by a large media website. Facebook founder Zuckerberg denied these rumors. He turned down the purchase price of about $975 million. I wonder who else is willing to pay more for Facebook. Analyst Steve Rosenbush speculated Viacom. In September 2006, Facebook and Yahoo began serious negotiations on the acquisition, and the price was about $654.38 billion. In June of the same year, 5438+ 10, as Google bought YouTube for1600 million dollars, there were rumors that Google offered 2.3 billion dollars to snap up Facebook from Yahoo.
In the business process, Zuckerberg is not sure that Facebook will last for a long time, but it is because of his determination and self-confidence that today's Facebook has been achieved, which is also an indispensable condition for starting a business.
Successful celebrity entrepreneurship story case 2: Ma Yun Ma Yun, I believe many people have understood that this short, unattractive middle-aged man has created too many amazing miracles. However, I don't know how much you know about the story behind Ma Yun's entrepreneurship.
Ma Yun and Wushu, Ma Yun and Feng Qingyang, Ma Yun's entrepreneurial story, the story behind Ma Yun
One: Learning English is not as good as learning math.
As the saying goes, "there is another village after a bright future", aiming at Peking University, only admitted to Hangzhou Normal University; Three-year college entrance examination, one-year math score 1, one-year score 19. After graduating from college, Ma Yun worked as an English teacher for six and a half years. During this period, he established the first foreign language translation agency in Hangzhou, and worked as a translator in some foreign trade units in his spare time. Ma Yun said: "I studied English that year. I didn't expect English to help me a lot later. So, as long as you like, as long as you think it's right, you can do anything. If you are utilitarian in thought, you will inevitably get into trouble. "
Later, because of his good English, the "best English teacher in Hangzhou" was entrusted by the Zhejiang Provincial Communications Department to collect debts in the United States. As a result, the debt was not settled, but it contributed to his ten-year marriage with the Internet.
The Internet was originally an "exotic product". Ma Yun's fluent English gave him an "international passport", which gave him the opportunity to conquer the reporters of Forbes and get on the cover of Forbes early. So he can make friends with people like Jerry Yang, Masayoshi Son and even Bill Clinton. In this way, he can travel through the Davos Forum and let everyone remember Alibaba.
All these have contributed to Ma Yun's international vision, enabling him to obtain funds and do what he wants to do.
Second, aim high and have high morale.
Although Ma Yun is by no means a natural beauty, the day after tomorrow's "hard to give up" made him laugh until now.
1999 In the spring, when Alibaba was founded, Ma Yun vowed to only 18 employees: "We want to build the world's largest e-commerce company and rank among the top ten websites in the world."
His goal for Alibaba is to be a sustainable enterprise for 80 years and become one of the top ten websites in the world, so that all businessmen can use Alibaba.
He also said, "We seem to be building a building now. Install a water pipe today and a toilet tomorrow. Everything is at sixes and sevens, and it is often changed. Now there is only a rough outline. It can be said that Alibaba has built several buildings, and now the foundation pit has been laid. Maybe by 2009, we can see a clear-cut Alibaba. "
When many people are skeptical about Alibaba, Ma Yun's strategy of holding high and playing high has not wavered. For example, on the sword in the West Lake, Clinton was invited as a guest.
Third, choosing the right idol is not afraid to be a fan.
20 13 at the second Alibaba online business conference, Ma Yun called him an "idol" in front of Yang Zhiyuan. Indeed, without Yang Zhiyuan, 80% of Ma Yun's life trajectory will be rewritten.
1995, Ma Yun first came into contact with the Internet in the United States. The first website he visited was Yahoo. He "ran into" Yang Zhiyuan. Subsequently, Yang Zhiyuan became an idol and Ma Yun became a "fan". As a result, Ma Yun was lucky enough to accompany Yang Zhiyuan to China for the first time that year and took him to the Great Wall Forbidden City, thus establishing a long-term partnership.
After that, if it attracted Masayoshi Son's investment, it won Yahoo China and finally went public in Hong Kong, with Jerry Yang looming behind.
Four. Eloquence and "Mind Control Method"
Anyone who has contacted Ma Yun knows that Ma Yun's eloquence is "really good", so good that people always have some doubts about his words. It is said that the first time he went to CCTV to record a program, a director thought he was boasting, "unlike a good man."
I believe it is not difficult to publish Ma Yun's wonderful remarks in a book "Ma Yun's Quotations".
Alibaba can attract a large number of talents like a magnet. In addition to his own attraction, Ma Yun's constant brainwashing is also an important factor, which some media call "mind control law".
1999, Ma Yun decided to go back to Hangzhou and start the "Alibaba" website from scratch. He said to his partner in Beijing: "Only 500 yuan is willing to go with him; If you want to stay in Beijing, you can introduce yourself to Yahoo and Sina, which make a lot of money. " He said he wanted them to think about it for three days, but in less than five minutes, the partners unanimously decided to go back to open sesame.
It is said that Ma Yun is quite proud of it.
Ma Yun's mind control method makes the employees of the company twist into a rope and become the so-called "ant soldiers". It was not until the eve of listing that Ma Yun hired some senior professional managers with high salaries.
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