Like traditional media, the core of online media is that content is king. A Weibo with good theme and content will make you get twice the result with half the effort in the later promotion. Generally speaking, what kind of theme Weibo chooses mainly depends on what field he is good at. For example, those who like music can recommend music, those who like anime do anime heat maps, those who like ghost stories do nonsense, and those who like watching TV dramas do live broadcasts. If you are not good at anything, you can choose hot topics, such as heavy taste, quotations, constellations, news and so on. In addition, people who do business in Weibo must pay attention here and try to avoid using the company name as the name of Weibo. Hard advertisements are easy to arouse disgust. For example, if you want to sell slimming products, you can call it a slimming diary. Blogs are written in the first person of girls, and advertisements and recommendations will naturally be inserted in the middle. I would like to remind you that any sub-theme has a big market, and it is the most taboo to say one thing at a time. After thinking about the theme, give Weibo a good name. The name should know the theme of Weibo at a glance. Just look at the name of the popular Weibo, what cold jokes are selected, the little prince of the constellation and so on …