Coca-Cola Company introduced the first soda in 1963. This company has survived for 57 years, and Coca-Cola has penetrated into everyone's heart. But in the face of this year's special situation, Coca-Cola can't resist the impact of the market. Faced with the huge and bloated sub-brands, Coca-Cola has been overwhelmed.
In this regard, the Coca-Cola Company decided to carry out a slimming exercise. Identify and remove zombies? In other words, those unprofitable or even outdated sub-brands will be eliminated by the end of this year, and the funds will be used to develop those well-developed sub-brands.
I think Coca-Cola really should lose weight. At present, Coca-Cola has more than 500 wholly-owned or partially-controlled sub-brands. It is difficult for a company with the ability to co-ordinate, and there will definitely be some poorly developed brands. Therefore, it is a correct decision to cut off those brands that are not developing well and concentrate on developing those brands that have potential.
Moreover, this year's special circumstances have led to a sharp drop of 28% in Coca-Cola's income. It is estimated that funds are tight and it is impossible to carry such a big basket.
At present, Coca-Cola is evaluating various sub-brands, among which, in addition to the above three brands, there are? Coke Life, North Neck Ginger ale and Delaware Punch? Wait a minute. In fact, most of us don't know that these 200 brands really can't bring much benefit to Coca-Cola. I think it is feasible to streamline the route of beverage products.