1. College degree or above in advertising planning, marketing and advertising communication, or working experience in advertising industry is preferred;
2. Have at least 1 year experience in marketing planning and sales management, and independently plan operation experience and successful cases;
3. Full of global awareness, good market expansion and media channel development capabilities, and excellent written and oral expression skills;
4. Have strong writing skills and communication skills, be able to write all kinds of copywriting independently, and skillfully operate application software such as WORD/EXCEL/PPT/PS;
5, able to organize and guide market research, with advanced marketing concepts, strong market analysis ability and adaptability;
6. Obey management and deployment, work spirit of diligence, self-confidence, optimism and Excellence, good professionalism and teamwork spirit;
7. Excellent planning, organization, planning, program implementation and team leadership skills, as well as high interpersonal communication and negotiation skills.
Two, the main contents of the recruitment of advertising companies are as follows:
1, responsible for the company's brand planning, content production, marketing, advertising and public relations activities, and organizing, guiding and supervising the implementation of the company's marketing plan;
2. Be fully responsible for the marketing, planning and customer relationship of the company's projects;
3. According to the company's strategy and market situation, formulate correct market positioning, market strategy and planning scheme and implement them;
4. Be responsible for market analysis and marketing planning in the early stage of the project, formulate business planning schemes and control marketing expenses;
5. Be responsible for marketing and brand promotion, develop and integrate media resources, establish effective public relations promotion paths, and attract and gather customer resources;
6. Assist the sales department in business negotiations, be sensitive to customer needs, be good at discovering customer needs through customer feedback, and be able to adjust marketing strategies in combination with customer needs;
7. Timely collect and analyze industry-related information, relevant policies and regulations and the latest trends of the industry, conduct market research, and put forward suggestions for project development;
8. Participate in market development and VIP customer development, and provide content support for sales training in terms of projects and strategies;
9, complete other work assigned by the leadership.