1, determine the theme. The theme is the line of sight. Only when the direction of the design theme is determined can the work be carried out better. Designers can determine the design theme according to the concept and future development direction of the demanding enterprise.

2. Pre-research. The design of a LOGO is not something created out of thin air, but all designs need to be studied and analyzed on a large number of materials and materials, and based on this, thinking and deliberation will provide a basis for the smooth development of design work. The research mainly includes two parts: product research and user analysis.

3. Concept generation. After the investigation was supported by sufficient data, even in the second half of the investigation, the concept was basically finalized. Because in the survey, there will be an evaluation of the feasibility of concepts, that is, combining the design theme and whether the survey information is sufficient and valuable, analyzing which concepts can not be developed and which concepts can be fully utilized, and extracting about three keywords that best represent the brand temperament as the core of the design.

4. Draft plan. Combined with the data (words and images) of the previous investigation, we began to sketch on the drawings around the design concept (keywords) and made a lot of attempts. You can also use brainstorming to do divergent design around design keywords.

5. Optimize the scheme. After the first draft of the design has accumulated to a certain extent, direct feedback can be obtained through group discussion and direct communication with demanders, and further sketches can be drawn according to the feedback, thus optimizing the design scheme.

6. Determine the scheme, design and application. After several rounds of design scheme screening and optimization, the final scheme was determined. Of course, this does not mean the end of a design. Designers also need to put LOGO in different application scenarios to show the effect.