One: easy to identify and beautiful.

Two: concise but not concise, highlighting the theme.

Three: color matching and composition

To sum up, the font style of copywriting is also very important in design. Look at the picture below to compare the design drawings before and after, and don't forget the stair poster design;

Posters with complex background need to weaken the background, or the text in front is more compact;

Color matching, in fact, there is no right or wrong color matching. Dark color feels dirty. You can make it brighter, be bold and don't be shy.

As a designer, the same copy, different designers may have different pictures in their minds, and people with different needs need different pictures. When designing, you should have more choices in your mind and let go of your thinking. At the same time, you have the ability to perform software operations and learn to communicate with others, so that no matter what kind of customers you meet, you can cope with them freely. I hope you can design good works. Oil; Fuel charging; Make greater efforts

The visual effect is excellent, which can attract people's attention in just a few minutes when people take the elevator. Simple and clear advertising words, addresses, contact information or QR codes can be recorded on the mobile phone immediately. It will achieve the advertising effect.

Elevator advertisements are equivalent to general posters!

First, you need to know what your design theme is.

Secondly, whether this advertisement is placed in an office building or a residential area will affect the expression of your content. Also, the design content of the poster should be easy to understand, because the number of people who take the elevator every day is not fixed, and the time is only a few minutes. Don't be too abstruse, others have to study for half a day.

The third is that the central idea of the design content should be placed in the most eye-catching place, paying special attention to the collocation of colors, and it is best to attract the attention of others.

I don't want to talk about the five elements of elevator advertising design, but talk about the problems that need special attention:

1, the elevator advertisement is a close-up advertisement, so you must draw carefully. If an edge buckle is not good and the effect is not achieved, it will affect the quality of the work and reduce the audience's trust in the product.

2, it looks good. Although there is nothing to do except watch advertisements in the elevator, good-looking advertisements can still keep the audience's eyes on your advertisements for a longer time. There is usually more than one advertisement in the elevator.

3. Pay attention to typesetting. Except for users with higher floors, most users take the elevator for a short time. Don't waste your audience's consultation time because of your poor typesetting. Prioritize and quickly convey key messages.

4. Unless you are doing a pure image advertisement, you must put away and enlarge your contact information and QR code.

In the specific analysis indicators, we summarized the font size, release form, color, text, expression, word count, advertising purpose, picture layout and so on in the elevator plane advertisement design, namely, the five core elements in the elevator plane advertisement design, namely: visual impact, picture simplicity, personality expression, creativity and the use of color contrast.

visual impact

In the era of reading pictures, the general advertising design is basically based on pictures and centered on pictures. Pictures are sensitive areas of human visual center. Research shows that more than 80% of advertising information comes from graphics and titles, and the proportion of elevator plane advertisements reaches 94%.

Advertisements endorsed by celebrities are more common. It should be noted that there should not be too many characters in the advertising screen, which will lead to the dispersion of visual points, and the expressive force should be used to highlight the main characters. The advantage of using people is that by paying attention to people, you can quickly attract consumers' attention and drive attention to products.

Secondly, with products, brand images or words as the main body, different elements are used for creativity, and with the impact of the screen, so that the space for play is also greater, and the advertising effect of highlighting product information and deepening brand impression is achieved.

terse

A large number of studies show that the scanning speed of human eyes is generally 5-6 words/second for elevator plane advertisements, and good advertisements are generally better grasped in terms of instantaneous readability and conciseness. The audience's time in the elevator is limited, and it takes about 30-60 seconds to get in touch with the advertisement. If there is too much information load, the advertising effect will be greatly reduced.

To make the advertising picture concise, first, the advertising appeal should be single and the amount of information should not be too large. Advertising complaints generally include name, advertising language, pattern, product information, hotline, website and other information. It is necessary to clarify the advertising positioning and the most important information transmission. The advertising appeal of a picture is generally controlled at around 2-4, which is the easiest to remember.

Second, pay attention to the size of the advertising font. Generally, the elevator size is 1.5m* 1.5m, that is to say, it is no more than 3_, and its load capacity is 10- 15 people. In the elevator space, the radius of the elevator plane advertisement coverage is basically within1.5m. China, Li Jing has formulated three standards for large, medium and small fonts in text design, that is, the large font should be larger than 4cm, placed in an obvious place above the center of gravity of the picture, with a sight distance of about 150cm, and the medium font should be larger than 2cm, and the sight distance below the center of gravity of the picture should be around 100cm. The text selected on the screen must be refined and neatly arranged so that people can see it at a glance.

personalized

The personalized expression of elevator advertising screen is also one of the important factors of advertising. What we should pay attention to is to avoid plagiarism, and the same advertising design effect is often counterproductive. A good product often takes its own consistent route in advertising, such as the blue color of Pepsi, the colonel's head of KFC and so on. A product must combine its own image, form its own advertising style, and be unique in color, composition and elements, so as to make the brand and product deeply rooted in the hearts of the people.

creativity

A single advertisement is easy to cause aesthetic fatigue, so the creativity of advertisements is paid more and more attention. When designing the plane advertisement of elevator, we should start from creativity, and we can connect the product characteristics with the media environment and target audience, and set off the product through humor, surprise and exaggeration, so that the audience can get a joy, a warmth and a touch from the advertisement. Only in this way can advertisements be more easily accepted.

Application of color contrast

People are quite sensitive to color, so it is particularly important to make good use of color. At present, the common fault of some domestic customers is that they use too much earth, and they like to use red, big green, pure yellow, pure blue and other colors. The screen design is very disharmonious. For the purpose of highlighting visual effects, customers often use a variety of (4-6) main colors to match, and the result is a mess and there is no focus.

According to the actual environment inside the elevator, customers are advised to choose a brighter picture color in a relatively dark elevator space, and at the same time, we must pay attention to the matching of font color and background color. It is generally recommended to choose 2-4 colors for color matching. Clear the main color, flexible use of contrast color, so that the overall color of the picture remains balanced, so as to achieve outstanding color, more easily accepted by the target audience.