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Miss Asia in the beauty contest
Miss Asia is a beauty contest organized by Asia Television Hong Kong with the approval of the International Tourism Culture Development Research Association. Over the years, it has discovered many talents for the entertainment circle, including,,,,, Li Yanshan and Chen Wei.

Miss Asia was held for the first time in 1985, during which it was once closed. After reopening in 2004, it was no longer confined to Hong Kong. The qualifiers are mainly divided into four constituencies, namely, China (due to China's vast territory, China is subdivided into several constituencies, such as China South China Constituency, Chinese mainland Constituency Finals will be held, and representatives from China will be selected to participate in the Miss Asia Finals), Taiwan Province Constituency and Hong Kong and Macao Special Administrative Regions (including overseas constituencies).

Netizens generally believe that in terms of beauty, the average quality of Miss Asia candidates is higher than that of Miss Hong Kong, and the average quality of Miss Hong Kong has declined. Therefore, some netizens in online forums and news groups have rated Miss Asia higher than Miss Hong Kong. For example, Lv Jingjing, the champion of Asian Sister in 2004, once became the dream lover of single male netizens in the voting activities held by newspapers.