Mamani belt is a well-known brand in WeChat business, mainly engaged in men's belts, women's belts, wallets and other products. Wechat commerce is a form of e-commerce based on social media platforms such as WeChat, which sells and promotes goods through social channels. Mammini Band promotes and sells products through WeChat friends circle, official WeChat account and other channels, and expands brand influence and market share with the help of social networks. As a brand in WeChat business, Mamani Band relies on the spread of social media and the improvement of users' reputation to a certain extent, and realizes the growth and development of the brand through interaction with consumers and social marketing strategies.