According to reports, according to the website of the Ministry of Culture and Tourism, in the past May Day holiday, the national * * * received 654.38+47 million domestic tourists, up 9.3% year-on-year, and realized domestic tourism income of 876.5438+600 billion yuan, up 10.2% year-on-year. This holiday, a list of "the most popular scenic spots in China on May 1st" made Chongqing completely popular. Among the top ten scenic spots, "Hongyadong" in Chongqing ranks second. If the Forbidden City in Beijing is compared to a "veteran" in a popular scenic spot, Hongyadong is undoubtedly a "upstart" who quickly became popular. On April 29th, this traditional building complex with Bayu characteristics, with a commercial area of only 53,000 square meters, received more than 80,000 tourists. This scenic spot, known as "Tik Tok" among network celebrities, has almost become a realistic portrayal of "side by side, sweating like a pig". Did Hongyadong become popular by Tik Tok? Will the popularity of scenic spots speed up the pace of charging?
Person in charge of the scenic spot: Hongyadong's popularity depends not only on Tik Tok.
With the popularity of an APP named "Tik Tok" on the Internet, a traditional architectural complex with Bayu characteristics named "Hongyadong" in Chongqing was blown to the top of "China's most popular scenic spot" by this gust. Open the "Tik Tok”app to endlessly display the contents of the beautiful night scene of" Hongyadong ". Bright lights and unique shapes seem to be able to "shake" a perfect video without superb shooting skills and beat most users in the country. This network celebrity, "Hongyadong" seems to be taken for granted.
Zhang Qi, general manager of Chongqing Hongyadong Scenic Area Management Company, said: "After 20 17, there were many special shooting backgrounds about Hongyadong in Tik Tok. We have to admit that Tik Tok has expanded Hongyadong's existing image, bright lights, mysterious diaojiao building and its splendid architecture. "
Hongyadong, built in 2005, Chongqing Little Swan Group built a traditional Bayu cultural building with a height of 1 1 floor and a commercial area of 53,000 square meters, with the cave dwelling under the cliff of Cangbai Road in Yuzhong District as the background. As a 4A-level scenic spot, it has been actively building a beautiful business card for Chongqing's main city tourism for many years.
Zhang Qi believes that as early as a few years ago, "Hongyadong" was welcomed by tourists, because it is very similar to the "bath center" of Tang in the popular Japanese animated film "Spirited Away". Moreover, "Hongyadong" has very unique architectural features in Bayu area. Even "Internet celebrities" are formidable schools. "Hongyadong is so hot, not all because of Tik Tok. First of all, Hongyadong is a diaojiao building on a cliff, which is rare in China and has its own characteristics in national architecture. Many experts came to Chongqing to inspect the building. In addition, our most successful thing is to decorate the walls and roofs of the diaojiao building in large quantities. There is a Japanese Miyazaki Hayao movie called Spirited Away, in which there is a city in the sky, which is strikingly similar. It has become a hot thing on the Internet. "
Hongyadong's proposed tickets were questioned, but online celebrity attractions were spoiled and arrogant.
Before the May Day holiday, a notice about the trial ticket control meeting in Hongyadong Scenic Area was circulated on the Internet. According to this notice, in order to control the flow of tourists, Hongyadong plans to collect tickets on holidays such as May Day, Dragon Boat Festival and National Day, and each person will not exceed 20 yuan. At present, the whole country is promoting the concept of global tourism, and getting rid of "ticket dependence" has become the knowledge of many scenic spots. The scenic spots in Chongqing's network celebrities have been free for 12 years, and now they have entered the era of charging, which has also caused controversy.
The scenic spots that have been free for many years have received tickets because of their popularity. Lijiang and Fenghuang seem to have suffered "Waterloo" in terms of effect and word of mouth. Zhang Qi, general manager of Hongyadong Scenic Area Management Company, said that the starting point and actual situation of Hongyadong are completely different from the former two. "First, we don't collect tickets for 365 days. They collect tickets in Lijiang and Phoenix for 365 days. In addition, the ancient city of Fenghuang is not only a business, but also many houses in it. For example, if he lives in it, he will treat people well. What should I do? This will lead to many contradictions and conflicts. Lijiang collects "ancient city protection fee", and they "still hide half of their face behind her guitar from us", seeking fame and profit. But we didn't. "
Zhang Qi said that Hongyadong was built in 2005. At that time, it was estimated that the daily passenger flow was only a few thousand people. However, with the development of Chongqing's economy and society and the popularity of the Internet, more and more tourists come to Chongqing for sightseeing, especially Hongyadong. The original design capacity has been difficult to meet the needs, and various public facilities have been overloaded for a long time, and the safety problems have become increasingly prominent. Zhang Qi: "Our previous configuration, including our elevators and air conditioners, was originally expected to be 5,000-8,000 people per day, but now it can reach100-20,000, and it can reach 50,000-80,000 on May Day. Then, according to national calculations, the capacity of Hongyadong cannot exceed 52,500 people per day and 87,500 people per hour.
Person in charge of the scenic spot: If you want to shake the beautiful scenery, the renovation cost is very high.
Regarding the use of ticket revenue, Zhang Qi also made it clear that Hongyadong made social platforms such as "Friends Circle" and "Tik Tok" amazing, relying on the support of a large number of maintenance funds. The annual maintenance cost of renovation alone is as high as several million yuan. He said that the ticket revenue will be used for the maintenance and upgrading of various supporting facilities in Hongyadong to ensure the long-term popularity of the "Internet Celebrity" scenic spot. "After this ticket is collected, we will take it from the people and serve them. We used to change the lighting once every five years, but now we change it once every two years. The current lighting was only changed in the second half of last year. Therefore, when Tik Tok was born, it was the most beautiful time, and we had to renovate it every year. The cost of rebuilding this diaojiao building is very high. Who will pay for this money? There are branches everywhere next year, will it "shake"? "
Source: Phoenix Network Information