Case analysis of successful advertising words
1: Nestle Coffee: Delicious.
This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.
2. M&A; M chocolate: only soluble in the mouth, not in the hands.
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.
3. Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.
4. De Beers Diamonds: Diamonds last forever, but one lasts forever.
Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.
5:? It's all me! ?
? Obedience doesn't mean I don't have the heart to like sour and sweet. It's true. Every day is fresh to me, and my picky taste.
Everything has to do with Baby Zhang. Baby Zhang sang with headphones at first, but her singing was out of tune, which caused many people to laugh. But after she took a sip of Mengniu yogurt, her singing changed qualitatively, and people's eyes changed from ridicule to follow. Then everyone sang "Sweet and Sour is Me" with Baby Zhang, picked up yogurt and shouted "Sweet and Sour is Me" together! ? (Khan? )
While Baby Zhang's sweetness and cuteness firmly attracted the audience's attention, the combination of pink interface and products was skillfully combined? Super girl? The pursuit of creating a youthful powder dream is in perfect harmony with the product connotation, making the whole advertisement full of dreams and self-confidence.
Is this what girls want? Sing if you want, and express yourself.
6:? Did you drink today?
This is a slogan of robust milk that we are all very familiar with. On the TV screen, a naive and confident little girl is holding a bottle of Robust milk. She asked the children in front of the TV and their parents, "Did you drink today?" Next, a large group of children were happy.
7: Olay:? Surprise starts with the skin? There are no promises, but there are more dreams for women to experience? The beginning of change? .
Olay positioning is a popular product, and the most practical thing is to grasp the price and channels and pass the customs. The civilization of noble products? The idea of building a solid kingdom of female charm. And the culture of Olay is there? Kind? And then what? Simple and friendly, close to life, simple and close to the people. Elegant and popular * * * reward.
Olay is always a beautiful scenery.
8. There is no woman who doesn't cherish diamonds, just like there is no woman who doesn't long for love.
? Diamonds last forever, and one lasts forever? (TheDiamondisForever), the classic advertising slogan of De Beers, the world's largest diamond supplier and retailer, has made countless people in China know about diamonds and understand that diamonds can represent faithful love.
10:? Love life, love Fang La? This slogan is a household name, familiar to men, women and children, and has been tampered with and quoted the most.
Fang La literally means beautiful, fragrant and soft. Pronunciation is simple, rhythmic, easy to read and remember, easy to spread, and you won't forget it after reading it once. Fang La is closely related to life. Fang La can be your lover, a beautiful wish or the life you want.
Fang La is always happiness and hope.
1 1:? Want to use Dabao on your skin sooner or later? . In contrast, men use it more often.
As the first company to introduce the concept of male cosmetics, Dabao's approachable love culture has been deeply rooted in people's hearts. Dabao is a welfare unit under Beijing Civil Affairs Bureau. Deaf and dumb employees account for 5 1% of the production line, accounting for more than 35% of the company's total employees. ? Settle a person, save a life, liberate a family and settle a large area? It can be described as a true portrayal of Dabao's love culture. From the standpoint of consumers, national enterprises and giving back to the society with love, Dabao still lives in the cracks.
Dabao, who constantly strives for self-improvement, has his own unique temperament, just like a steady, persistent, simple and sincere father.
? See you tomorrow and see you every day ~?
12:? Full of blood for health, blood for Jiuzhitang. Warm hands and feet, warm sleep, full of energy, full of blood, ruddy and charming! Jiuzhitang Donkey Gum Buxue Granules, don't buy it wrong! ?
Deng Jie, Gao Xiumin and Li Xiang. A farce performed by women of three ages. Pretending as usual.
The beauties were full of energy, Gao Xiumin rubbed his hands and stamped his feet, and Deng Jie put on a boxing pose and said? Full of energy and blood? Li wants to say shyly. A rosy face? Dressed as a girl, the viewers were all impressed and laughed.
Do you sell Guizhou green wine? Style? What does gold sell? Fu? , coconut island deer turtle wine to sell? Filial piety? , Xie Li stop, Wantong bones and muscles pieces sell Zhao Benshan's humor, Mercedes-Benz cars? Respectable? Coca Cola for sale? American culture? Wait, these are the spirit of the product. And Jiuzhitang Donkey Gum Buxue Granules must be selling coquettish, right?
In one word, grandstanding.
13:? No gifts this year, only melatonin. ?
Tell the truth, the advertisement of melatonin is so vulgar that you can say it when you meet? No gifts this year, just melatonin? Keep popping up in front of you, repeatedly bombing your eyes, annoying people all over the country, and then let you remember melatonin, whether you are disgusting or not. Many friends have asked: What is melatonin? The bear replied:? Is it an unfinished building? . What exactly is melatonin? This is a small bottle and a big soap bubble.
At this point, the advertisement only thinks it has some nonsense flavor.
15:? Clothes make the man, and beauty depends on Guangming Village? .
? Clothes make the man, and beauty depends on Guangming Village? It is also an advertising word that children blurt out. Say this sentence gently, and Zhao Wei, a little beauty with big eyes, will jump out vividly in your mind. Hehe, it's a lovely little woman's taste.
Clothes make the man, and the horse depends on the saddle. It's simple common sense, and the original words make sense. It's just a clever change of concept. Little swallow? Our marriage has pushed Liangzhuang to the north and south of the river. The slogan shines, and success is mutual.
Xiaoyan's transformation is successful, and the glory of Liangzhuang is also certain.
The most profitable 10 advertising words
Free? Is it? Free gift? 、? Watch for free? By analogy, as long as the word free appears in the advertising language, this product is generally very popular.
Save money? If your product or service can help people save money, don't forget to add a number, which I believe will attract more people's attention.
Healthy? Health is more important than money, so more and more products want to be linked to health. Don't prolong life. As long as it is harmless to health, consumers can have a look.
Benefits? What do consumers see from advertisements? Benefits? After that, I will be very excited. So even if the product or service has shortcomings, smart manufacturers should lead consumers? Benefits? Yes
You/yours? If it is inconvenient to ask consumers to appear in advertisements, one word at a time, do you have to put it? Me? Replace with? What about you? . ? Will you get your own destiny from now on, and so on. , everywhere? For your own good. ?
Guarantee/guarantee? Most people don't like taking risks, so it's best for your product to assure everyone that it won't waste money and time, and it won't harm your health.
Simple? People want products to be used for enjoyment, not for learning. ? All you have to do is press the automatic button. These words are always attractive.
Quick? Accompanying simplicity is quickness. People not only like fast food, but also like all kinds of lightning services, so as to experience more products and services, especially investment products, and they are eager to return.