These products sold live have neither national approval nor trademark identification, and the products contain prohibited ingredients of sibutramine. To prevent similar behaviors from happening again, the platform shall take the following measures:

First, increase product quality control and raise the qualification threshold.

The platform should strengthen the qualification review of products and require the corresponding live broadcast merchants to provide qualified qualification certificates, such as corresponding quality inspection reports, national approvals, trademarks, etc. For the products sold. Especially for food, there should be a food business license. The platform needs to verify the authenticity of the qualification certificate provided by the merchant.

Second, increase the management norms of live broadcast with goods and establish a standard rule system.

Now, on most e-commerce platforms, it is very easy for anchors with goods to broadcast live and promote products. However, the platform has no corresponding supervision and audit mechanism for live broadcast, which leads to frequent problems with live broadcast platforms. Therefore, all major platforms should guide the live broadcast anchor on compliance issues before the live broadcast. For example, sign a compliance guide for live broadcast, and give reasonable guidance on possible problems in live broadcast from the legal level.

Third, increase the audit process of live broadcast with goods and increase the intensity of commodity sampling inspection.

Nowadays, in many live broadcast rooms, the anchor exaggerates the publicity effect and falsifies data. As a platform, we should increase the audit and spot check process for the goods carried in the live broadcast room, conduct live audit and removal of illegal goods, and limit the presentation of bad live broadcasts on the platform. For products with large transaction volume, the platform can invite merchants to send the corresponding products to the platform for quality inspection.

Fourth, increase the cost of violation and increase the punishment for operators who violate the rules.

In fact, many operators are not aware of the impact of violations on society, and feel that the problem of buying fake and shoddy products in violation of regulations will not be great. Therefore, for the platform, the violators can be given more severe punishment measures, the amount of fines can be increased, and those who violate the live broadcast law can be fined heavily, so that the live broadcast anchor can raise the awareness of norms.