Cosmetic OEM refers to OEM production, where the brand designs its own products, but does not produce them. Instead, these products are entrusted to the processing factory for production through contracts, and then sold under their own brand trademarks. This is a cosmetics OEM.

Many brands in the market, especially start-ups or some small brands, can't directly produce products because of limited production capacity or even no production line, so they will choose to cooperate with special foundries to produce cosmetics for themselves, which can not only reduce the investment of manpower and material resources, but also improve efficiency and seize the market as soon as possible.