Liquor in China is now facing a wave of price increases, and some big well-known enterprises, such as Kweichow Moutai and Wuliangye Liquor, are implementing some strategic changes.
Kweichow Moutai has carried out marketing reform and combination boxing for Wuliangye's new product listing channel. 20 19 is the year of famous wine. Through a series of reforms, it is helpful to improve the return of famous wines to a high level, make products return to the price of 1000 yuan, and enter a new stage of packaging, quality and product upgrading.
The stock prices of some famous wines continued to rise, which also drove the stock prices of other liquor industries to perform well. We have every reason to believe that this is a round of speculation in the liquor industry, and the price of famous wines has been high. This time, we adjusted the market trend again through our own slimming reform, so as to drive the stock price to increase our sales.
It is not so much a return to value as a better way to create a marketing tool that is beneficial to you. Regardless of their intentions, we can see that their purpose has been achieved.
Take Wuliangye as an example. According to incomplete statistics, in May, more than 550 people participated in 554 investor relations activities. In May alone 10, 458 investors went to participate, and the number of people in a single day has exceeded the sum of the first quarter. In the first quarter of this year, Wuliangye only received 52 investors.
Some people also said: "With the current shortage of Kweichow Moutai, Wuliangye is expected to benefit from it, and Wupu's market share will be improved." It is best to keep the normal and orderly benign development of liquor industry.