1, different forms: advertising copy is generally presented in the form of posters, advertising slogans, advertising films, etc. The WeChat copy is published on the WeChat platform in the form of text, pictures and videos.

2. Different conciseness: The elements of advertising copy are roughly the same, generally including title, text, essay and advertising slogan. Text is the main body of advertising copy. Compared with traditional advertisements, WeChat copywriting emphasizes its marketability, and its title, text and other contents directly point out the core information of advertisements, thus making the copywriting more concise and to the point.