The word "beauty fragrance" is a popular online word in recent years, which has spread widely on the Internet. Its original intention is to describe people as beautiful and exquisite. However, there is no exact definition of the word "Kaxiang", probably because its pronunciation is similar to that of "Kaxiang", so some people interpret it as describing the beauty and texture of photos. In short, the word "beauty and fragrance" has been integrated into the lives of young people and become their desire to express beauty.

With the rapid development of the Internet and the popularity of social media, more and more online celebrities have begun to rise. One of the characteristics of these online celebrities is that they are beautiful and pay attention to dressing up and image marketing. They lead a brand-new culture-the culture of beauty and fragrance. Young people begin to pay attention to their appearance and image and pursue a refined, fashionable and high-quality lifestyle. Beauty fragrance culture has also been sought after and loved by more and more people.

In today's society, people pay more and more attention to image and appearance, and many people with different identities and positions will pay attention to their own image. The message conveyed by beauty culture is not limited to beauty, but also expresses young people's demands for quality, fashion and exquisite life. At the same time, we can also see the desire of young people to pursue self-expression and self-realization from the beauty of people. Of course, in the process of pursuing self-expression and self-realization, we should also pay attention to the cultivation of inner self-cultivation, not only the image, but also the true inner beauty.