Taobao single product promotion, Taobao single product promotion scheme, Taobao single product promotion which aspects.
How to do Taobao single product promotion plan?
Key points of operation: product quality has undoubtedly established an invisible trust in consumers' hearts, which is of course crucial to product quality. It also needs a beautiful image to appear in front of consumers, and the page design needs to be more beautiful and generous. More importantly, we should practice our internal strength and grasp the favorable resources. Nowadays, buyers are becoming more and more mature and rational.
On the premise of traffic, do a good job in the store, introduce more high-quality traffic through multiple channels, and improve the conversion rate. Track membership information, visit customers as much as possible, and establish membership information. Create oral repeat customers. Release pre-announcement information before major events.
Second, marketing means: overall marketing strategy: focus on the promotion of Taobao system, tap potential hot-selling products and vigorously promote them, use hot-selling products to drive overall sales, optimize all aspects of sales, establish a company image, try to avoid customer service communication costs, and gradually establish a reputation. Product marketing design: products should be divided into two categories in overall marketing: promotion and profit contribution. The promotion takes into account the purchase amount of the product and can make a small profit on the product.
Profit contribution type should consider factors such as product brand and competition to ensure the overall profit of marketing. According to the Law of 82, 80% of our traffic comes from 20% of the pulling products, and 80% of our sales performance comes from 20% of the products that contribute profits. Product marketing is divided into three stages: cultivation period, growth period and maturity period, and the herding effect is fully considered to find various promotion methods that can quickly stimulate the enthusiasm of new product sales and realize different values in different periods.
Cultivation stage: including three stages: product selection, product design and product promotion planning. Through data analysis, customer feedback and market research, select products, determine suitable products, shoot products, describe products, design products, and then release products; Through hot-selling product collocation, other product description promotion, through train promotion, Taobao gang promotion, off-site promotion and other means. The products during the training period will be fully promoted.
Fourth, the growth period: refers to the stable sales of products, using the customer search function and through train to naturally drive sales. The main work at this stage is to consolidate the promotion of products and hit the top ten in Taobao popularity search.
Maturity: refers to the products with the top five sales of similar products, which can be seen by searching for the top five. By looking for natural flow, product sales can be stabilized. The main work in this period is to promote the sales of the next batch of hot-selling goods through product collocation and product promotion in description. Increase the price comparison of products and increase the unit price of customers.
6. Customer maintenance strategy: Divide customers into wire customers and ordinary customers, and connect them closely through QQ group or Want Want group, so that they can become the first buyers and word-of-mouth promoters of our new products, and ordinary customers can attract customers' secondary consumption by sending emails or text messages regularly. (Need to be completed by customer service personnel)
7. Product price marketing strategy: Try not to engage in price war marketing. Old customers can use VIP system to discount, and the price is fair to everyone. The minimum discount for normal sales in the mall is not less than 30% (except for gold rush, double 1 1 promotion).
In interior decoration, it is very important to solve the internal visual design first, and the page design is very important. It is necessary to give consumers a clear and definite page design effect, and then give paving and promotion methods to improve popularity, collection and conversion rate in a short time.
Taobao's single product promotion schedule mainly includes the above points. Naturally, it is necessary to make a promotion schedule, so that it can be promoted more comprehensively according to the plan without missing any link. Therefore, it is very important for merchants to learn to make a timetable.