The main contents shared in this paper are: What channels are there for the promotion of soft texts? How to choose high-quality soft text promotion channels? Whether the soft text promotion is effective or not depends mainly on the content and channels. The content determines whether users can finish reading, and the channel determines how many users have the opportunity to finish reading. What are the channels for promoting soft texts? 10 years of experience in soft text promotion industry, telling you several high-quality promotion channels and channel choices. First, the channels of soft text promotion: question and answer is one of the indispensable channels of soft text promotion. The Q&A platform includes Baidu Know, Zhihu Q&A, Wukong Q&A, 360 Q&A, sogou Q&A, Douban Q&A, Sina Aiwen, Tianya Q&A, Baidu Post Bar, Pacific Q&A and some vertical Q&A platforms such as Baby Tree, Mama.com and Tuba Rabbit. Baidu knows that Zhihu's Q&A is the one we operate the most. Because the platform has high weight and huge traffic, it is generally the first choice. Not only can you get Baidu search ranking, but you can also get good exposure through the station. If Baidu is the main search ranking, in addition to Baidu knowing and Zhihu, Douban Q&A, Sina Aiwen, Tianya Q&A and Baidu Post Bar can also be considered. Due to the unstable inclusion or ranking, secondary consideration can be given. 360, sogou, Wukong, because Baidu will not be included, so there is no Baidu search ranking. If you see the traffic in your own station, you can consider choosing. Second, the soft text promotion channel: self-media is also the most important channel promotion method for soft text promotion. Since the media accounts for half of the traffic, it is deeply loved by major enterprises and marketing planning companies. There are Baijia, Sohu, Sina, Netease, Phoenix, Tencent, Zhihu, Bili Bili, One Point, Jane, Today's Headline, Little Red Book, uc, Little Red Book and so on. Most self-media platforms have the characteristics of high weight and easy inclusion, so we often regard them as seo soft articles, and their Baidu inclusion and search ranking results are quite good. In addition to the consideration of Baidu search ranking, the second is the consideration of search ranking and quantity in the station. Different promotion strategies, planning and methods are slightly different. Third, the promotion channel of soft text: the library is usually a platform for knowledge sharing. If the soft content can be distributed, it can also be distributed, mainly considering Baidu search ranking. There are Baidu Library, 360 Library, Douding Library and Daoke Baba as library platforms, and Baidu Library and 360 Library are the ones we do the most. Consider the characteristics of high platform weight and Baidu ranking. 4. Soft text promotion channels: news media are generally used for new product release, event promotion, corporate brand endorsement and other needs, and the matrix information of news media can obviously appear in major search terminals, which is a relatively good choice. Based on the promotion demand, the authority and influence of the media platform should be given priority when choosing the news media platform, and the characteristics of the media platform such as weight and inclusion should be considered at the same time. Vertical media platforms can also be selected according to industry relevance. For news media, we usually plan portal main station, vertical media, local media, mobile media and so on. Of course, we also need to adjust our planning ideas according to the promotion goals and propaganda purposes. Transcendence is basically the main channel for us to promote soft writing for your reference and choice. How to choose the channel and plan the content is inseparable from the promotion goal and propaganda purpose. Want to know more about soft text marketing dry goods, you can click on the investment media network to understand.