App business plan (1), source of funds
In the early days of the company's establishment, the partners of the company jointly contributed capital for the initial physical operation of the company. In addition, in order to support college students' APP entrepreneurship, the state and governments at all levels have introduced many preferential policies. Commercial banks, joint-stock banks, city commercial banks and qualified urban credit cooperatives all over the country should provide small loans to graduates who start their own businesses, simplify procedures and provide convenience in opening accounts and settling accounts, so that we can get some loans with preferential interest.
(2), the initial cost
Rent, registration fee, personnel salary, capital construction cost.
(3), the cost of the operation stage
Staff salaries, advertising fees, venue rental fees, water, electricity and fuel costs, and other expenses.
(iv) Expectations of financial prospects
When the company develops to the middle stage, we will have a certain scale, and the company will expand financing channels and expand the development scale of the company. The absorbed funds are mainly used in two aspects: first, to increase the diversity of service varieties, better meet the diversified needs of consumers, and improve our ability to adapt to the changes of the times. The other is to increase advertising, increase market share, open up a broader consumer market and enhance the overall strength of the company. It is expected that the company will enter the normal operation stage, and the software development business accounts for 74%, accounting for more than half.
technical risk
In the process of software project development and construction, the technical factor of strategic management is a very important factor. The project team must choose suitable and mature technologies according to the actual needs of the project, and must never ignore the actual situation of the project and choose some advanced technologies that are not needed by the project and are unfamiliar to them. If the technical project members needed for the project do not have or master enough, we should focus on this risk factor. Major technical risks include: there are problems in the software structure system, which makes the completed software products unable to achieve the scheduled goals of the project; Brand-new technology is only used in the process of project implementation, and the performance and quality of the developed products are poor due to the defects of the technology itself or insufficient mastery of the technology.
The way to prevent this risk is to select the technology necessary for the project and conduct technical training for relevant personnel before the technology is applied. First of all, do a good job in technical review at all stages, and ensure the feasibility of the technology adopted in the project and the correctness of the technical scheme through collective wisdom. Secondly, the use of new technologies should be cautious and gradual, and mature technical solutions should be adopted as far as possible to complete software development. Third, balance technological innovation and technological risks, and do a good job in the research and experiment of innovative technologies. It is necessary to evaluate various technologies used in the process of software projects, and software project management must consider these factors when making software development plans and make reasonable trade-off decisions.
Managing risk
At the beginning of our company's establishment, the members of the company were all aspiring young people, and the management was young and inexperienced. There were not many models for us to learn from in this new field, so we could only explore them step by step. Managing risks may affect the decision-making and efficiency of the company's production and operation, and increase the production cost.
I am good at recruiting professional managers according to my own development, at the same time, I constantly improve my comprehensive quality, enhance my ability to grasp the market in a predictable way, and look at the dynamic direction of the market. We will also actively carry out personnel training, keep learning and improve our own construction. We will also learn from the excellent experience of some big companies in team building, so as to strengthen our enterprises. Establish and improve the internal control mechanism, clarify the responsibilities of all staff and strengthen supervision. Establish a strong and comprehensive team of experts and consultants to provide all-round guidance and consultation for enterprise operation. Active talent introduction mechanism will also enrich and sublimate the decision-making level of enterprises, so as to reduce decision-making mistakes. Try to reduce the business types of enterprises, compress the business processes of enterprises, and adopt
Transfer risks by cooperation or outsourcing, and consciously transfer losses or consequences related to losses to other units or individuals (such as outsourcing of production and channel construction, etc.). ) to reduce the complexity and uncertainty of enterprise management. Using insurance companies to transfer the risks of enterprise personnel and property management.
financial risk
At the beginning of the company's establishment, because everything started from scratch, it was inevitable that the capital turnover was ineffective, leading to a business crisis. On the one hand, we should actively carry out business, obtain income and improve the capital turnover rate. On the other hand, we will try our best to save costs and reduce unnecessary consumption.
Faced with the difficult situation of insufficient liquidity, it has caused operational difficulties and triggered various crises. On the one hand, do a good job in financial planning, reduce bad debts and improve capital turnover. On the other hand, improve service quality, do enough marketing, increase income and strive for profit maximization.
market risk
At the beginning of our company, there was no market development model and no possible crisis. At the same time, some criminals use pirated apps to cause losses to customers, which leads to misunderstandings among users.
Faced with this situation, we should invite professional market developers to carry out market development work, consider the interests of customers from the customer's point of view, gain the trust of customers, win favorable business opportunities for our marketing activities, innovate constantly and provide quality services. Technology research and development and brand strategy are two core businesses of enterprises. Establish a sense of advance, actively seek new entry points to seize the market, constantly develop new products with characteristics, constantly lead the technology, establish technical barriers, improve the competitiveness of enterprises and enhance their ability to resist risks.
operating risk
After the establishment of the company, there will inevitably be pressure from competitors. With the increasing public attention of APP, more and more people will pay attention to its advantages, and more and more competitors will join the industry.
In this regard, we will improve our service quality, enrich the company's technical content, expand our product development, do a good job in publicity, give back to customers through some activities, and strive for the most frequent customers. Our marketing specialists will also actively carry out marketing activities and formulate different marketing strategies according to different situations. Using strong marketing mix and customer service to build a brand image with high popularity, high reputation and high loyalty, our products have great profit space, which gives us great room for price reduction. We will implement a multi-level price strategy, and we will never lower the quality through blind price reduction competition to harm the interests of consumers and investors. Enterprises will ensure communication and mutual support with cooperative enterprises, appropriately introduce competition to improve the quality of partners, and plan to reserve replacement opportunities for cooperative units. In addition, management supervision and quality control should be strengthened.
User risk
Because the APP market is full of pirated software, APP users are very likely to download pirated software unintentionally and suffer losses due to the infringement of pirated apps. At this time, unsuspecting APP users may mistakenly point their finger at the operators or developers of genuine apps.
The ways to deal with this risk are usually:
(1) provides users with a way to verify genuine apps through technical means (such as MD5 code verification).
(2) Used for users in website user agreement and APP user agreement.
(3)APP developers can provide download links of genuine apps in prominent positions in official website.
(4) Prompt users to download the APP through official channels in a prominent position on the APP developer website, and avoid downloading through unofficial channels such as third-party APP markets and forums.
(5) You can add a program to the APP to prompt the user to verify whether it is a genuine APP when it is first started.
Several points for attention in doing App business Author: Mobile Internet Li Jianhua
Q: I majored in computer as an undergraduate. I have been in sales for a year and a half. Although I feel good, I still want to make some achievements in my major. Now I want to set up a studio and make an App, but I really have no relevant experience. Put oil on your head and control oil with passion. I don't think sharpening a knife mistakes a woodcutter, so I want to ask if there are any seniors who can explain it to me. The following is my main question. At what stage can App complete the application for financing? What are the main profit models of App? What are the main ways to promote App?
A: After reading your question, I generally understand what you mean. First, you have to open your own App. Second, you can take advantage of your own ability to make apps and undertake outsourcing work, thus increasing the income of your studio. It seems that you think very carefully. After all, it's hard to start a business in the early days. On the one hand, you want to develop, on the other hand, you want to survive. So if you not only want to survive, but also start a business, it is still safe to walk on two legs.
Here are some personal suggestions for these problems.
At what stage can App complete the application for financing?
For financing, the most perfect financing method is that the App has been launched and has a certain user scale. This time is the best financing. I have contacted many investors, and they can accept the team and products in the early stage of investment, so this is the most perfect financing stage. This stage is about three months since the App was launched. Of course, some entrepreneurial teams don't have that much money, and financing takes a long time, so many teams start financing when their budgets are almost spent in the first half of the year. Since you have just started a business, it is suggested that you start financing when you have an idea, and start a business while talking about financing, so that when your products are basically ready and financing is basically discussed, the dust may have settled. Of course, if you have enough capital investment, you can make the product first, the carrier first, and then refinance after the product is formed, depending on your own situation.
In addition, financing is generally based on contacts. Many entrepreneurial teams' angel investments come from their relatives and friends. On the one hand, these people will not give you too much pressure, which is convenient for you to concentrate on making products. On the other hand, there are not so many formalities, we are familiar with each other, and the money will arrive soon. Many bosses have such suggestions. Another is to find some investors. At this time, you can get to know some investors through some investment platforms, and have more contact and chat. This randomness is relatively large, mainly depending on fate and people. Some investors are rich, and people who take a fancy to you may be willing to invest in you. It all depends on your connections.
What are the main profit models of App?
At present, there are many profit models of App, and I can list them for you. The first mode: advertising mode. This model, like the traditional website model, relies on selling traffic to earn income. The specific implementation form is to embed advertisements at the top or bottom of the App, and the advertising billing forms are generally cpa, cpc, cpm and other forms. The second type: value-added services, such as blue diamonds and green diamonds similar to QQ, charge your App users. Many basic App services may be free, but users need to pay for more in-depth services, usually according to monthly fees or props fees, depending on the specific functions of your App. Third: the e-commerce model means that you help merchants sell goods in the App and share them with merchants. The fourth type: collect the sign-in fee of the merchant. Some apps are platform-based and can charge platform fees to merchants. Fifth: sales expenses. At present, many apps in the Apple Store earn revenue through sales. For example, an App has 10 and 20, and users have to pay for downloading. It depends on whether your app is attractive enough. Of course, there are many other models. I think as long as you have users, there is no problem with profit.
What are the main ways to promote App?
There are also many ways to promote App. I am temporarily divided into three channels: online channel, offline channel and online promotion. Online channels: coverage of major download markets, application stores, platforms and download stations. The first step of online promotion is to go online, which is the most basic. There is no need to spend money, as long as the coverage is the widest, specifically: operator channel promotion, third-party stores, mobile phone manufacturer stores, integral wall promotion, list promotion, social platform promotion, advertising platform, volume promotion and other ways. Offline promotion mainly includes: mobile phone manufacturers pre-installed, parallel brush machines, authorized store brush machines, ground push, and offline activity promotion. The third is online publicity, public relations communication, event marketing, CEO exposure, product exposure and so on.
This piece has a lot of content. For details, please refer to an article I wrote, "How to Promote a New App", which can be searched under Baidu or in Dark Horse Community.
App outsourcing order?