Maotai Unpacking Order is a price control measure introduced by Kweichow Moutai. It requires specialty stores to unpack 80% of the original cases of Moutai every month at the price of 1.499 yuan/bottle. Even if the customer specifies to buy six bottles, the specialty store must open six boxes of "original boxes of Maotai" at the same time, and then extract 1 bottle from each box and combine it into 1 box for sale. This move aims to improve the circulation efficiency of Moutai, crack down on the behavior of roasted seeds and nuts, and thus reduce the market transaction price of Moutai. 202 1 12 13, the person in charge of Kweichow Moutai responded that the news that the unpacking order was completely cancelled was true.