1. How often does Pinduoduo bid for keywords?
The adjustment frequency of Pinduoduo keyword bidding depends on the daily click volume.
Daily hits below 2000: observe daily and adjust every 2-3 hours; Daily hits 2000-5000: Observe once every hour, and fine-tune the data according to the current data the next day.
More than 5,000 hits per day: observe every 30 minutes throughout the day and adjust it in real time according to the data; If it is the peak period (10: 00- 12: 00, 14: 00- 16: 00, 20: 00-22: 00), it is suggested to observe the data every 30 minutes and adjust the bid.
Second, what are the skills of keyword bidding in Pinduoduo?
1, bid reasonably according to keywords.
Choose in-store 1-2 different types of goods for promotion. Don't bid too high at first. Choosing the right keywords is the most important, because it affects the ranking of goods. Finding keywords that meet the competitiveness of the store can make the price more reasonable.
2, improve the quality of goods score
From the deduction formula of Pinduoduo through train promotion, we can know that the quality score of goods is an important factor, so if we want to improve the ranking with lower bids, we must improve the quality score of goods.
In addition to accurately describing the characteristics of goods, it is also necessary to improve the click-through rate, conversion rate and product sales of stores.
3. Raise the bid at the initial stage of promotion
If you open a through train in the early stage, you must make the cost value for money. You can raise the bidding slightly, make the goods rank higher, have more exposure and clicks, and accumulate more weight.
Low bidding at the initial stage of promotion will lead to low quality score and high average cost, so it is necessary to raise the bidding as much as possible at the initial stage, otherwise, if you want to lower the PPC by lowering the bidding, it will only lower the ranking of products, reduce exposure and put yourself in a vicious circle.
3. What are the requirements for more products?
1, pictures with white background, hollowed-out pictures or false background pictures are not allowed. It is best to use real shots, model drawings or some pictures with scenes, but it is recommended that the background color should not be too much.
The format is jpg/jpeg/png, the size is 400*600px, and the size should be less than 3m.
In addition, there can be no logo, text, watermark, shadow, splicing, etc. Take a long picture, which one is not satisfied.
The map is the requirement for goods to enter the entrance pool. After the map is transmitted, it will be displayed at the entrance of the search classification page, which may gain more user traffic, and more channel exposure opportunities will bring more transformations and improve the registration pass rate.
2. The main products in the long picture should be clearly visible and the main body should be fully displayed. The drawing should not have any other superfluous irrelevant things, and should not be stretched and deformed.
3, whether it is ordinary or long, it is forbidden to be involved in pornography and violence, and it is forbidden to have some uncomfortable scenes.