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Analyze an APP every week. The "moment" in my eyes
Drawers and instant messaging are the apps I must brush every day and night. What are their characteristics that fascinate me so much? The biggest reason is "fun". Fun may be the most important mission of an App!

I have analyzed a version of the drawer before, and updated a drawer revision in the eyes of a developer, which mentioned that I hope to increase the client search function. Now I got what I wanted. Don't be too cool!

Recently, my project has been doing some news push and subscribing to some services, and has encountered some bottlenecks. The daily activity is about 500W, but the number of subscribers is very small. Is it the content? Or is it a question of logical experience?

But we can also learn from some excellent applications.

The slogan in front of us is: "I look forward to every push."

The description is: "In today's information overload, it is getting more and more tired to obtain effective information. You might as well meet the information you are interested in in a relaxed, efficient and worry-free way.

You can easily find and pay attention to the topics you are interested in in in an instant, and receive tailor-made update reminders at the first time. Start right away, just watch what you want to see. "

The three tab modes are similar to the four tabs of WeChat, and the most commonly used structures are ViewPager and list.

There should be two logics in this: if you have not subscribed to any content at all, you can only recommend some popular columns (new users). If you immediately know what you have subscribed to, you can form a simple user portrait to mark users. The term awesome is to recommend some content to you through the statistical analysis of big data.

Click Change, and you need to get data from the Internet to update the current data every time. There is logic in this. You can get a number of data from the Internet at a time, make them circulate, or pull the data every time. Of course, it depends on the product manager, but if I were you, I would prefer to get several content loops at a time, because it can reduce network overhead and speed up switching.

There is a small robot head in the upper left corner of this card content, indicating that this subscription content is generated by a robot. But this subscription column was created by an individual through instant new functions. To put it simply, you can immediately go to Weibo and WeChat to get data updates through some used instructions. This is a bit like Apple's recent popular workflow.

You can also customize a subscription column like this for everyone to choose from.

Click More to enter a list of tags for the category. A * * *, there are twelve categories, and the last category is official cooperation. This is interesting. Let's take a look at this classification, including excellent columns of minority design such as list, poisonous tongue movies, toy history, digging App, doing international design, and daily selection of sugar piles. This classification also tells us from the side why instant content is so excellent and why the audience is so wide. A large number of excellent official cooperation columns ensure the quality of the content, and indirectly prove the strong promotion and cooperation ability of the instant content operation team.

The leaderboard collects the classified rankings of "the last 7 days", "the last 30 days" and "the last 90 days", which is definitely a good medicine for users who use it for the first time or have lazy cancer! There is absolutely nothing wrong with shooting the most popular and popular columns. It is also easier to improve the hit rate of user subscriptions.

Instant tabloid is one of my favorite columns. I remember that the location of the tabloid was changed here after a certain version, and there was no push notice, which made me don't know where to look. It was awkward. Instant tabloids are actually a good complement to the need to quickly understand current events. It is absolutely necessary to spend a few minutes reading before going to bed! The location of this column can be considered in the location of ActionBar to increase the number of tabloid hits.

However, the recent instant tabloid has become a person who gathers the hottest topics today, which is different from the original positioning.

The message includes the latest hot news recommendation and the reminder bar you subscribed to.

Finally, it's time to show your subscription column, but you may be in the same situation as me. Because I subscribed to too many columns, I didn't have time to read every message at all. I don't understand it at all! ! Even if you use up all the fragmentation time, it won't help.

At this time, it is very important whether to choose push notification when subscribing to the column.

This push notification is a return to "expecting every push" mentioned in the original article. Only the columns you really care about and can't miss will open this function. This function can also be found in the shortcut settings in my-> My Attention Reminder.

This page is mainly to set up some related contents of me, including my attention, my collection, my news, my little secretary and so on. The point here is the reminder I created.

Users can customize some message reminder objects, including WeChat official account articles, someone's Weibo, RSS, Zhihu column, watercress, idle fish, answering questions and other information push. This message push ability is really powerful, and it can be regarded as the biggest killer of the new version immediately. First of all, the channel with the third-party CP is immediately opened, allowing users to submit content (not real data, but automatic reminders) for review, which can greatly reduce the workload of editing, and can also better propose differentiated content, provide users with participation, and better hit users. This is to admire the team in front of you.

In my opinion, immediately is excellent. A message subscription App that has been pushing as a pusher actually makes you not disgusted at all. When many domestic applications are still in the business model of in-app advertising, they have already been at the forefront. Maybe before you know it, it will soon grow into a profitable application and an important work. This is the product manager's thinking and solution to the user's pain points. Domestic Rom manufacturers can only add advertisements and pushes to the system because of the low or negative hardware profit due to the sea tactics, which has formed some helpless situations such as ADUI and ADme.

Less is more, and one is the same. Not disturbing is the greatest respect for users.