Beauty activity planning 1
I. Free consultants
Free consultant is a very popular way in recent years. It is to provide free consultation services for passers-by in need during the May Day preferential activities, expand their popularity and attract some customers.
Second, the new WeChat new membership system
In the traditional field, membership marketing is the foundation; In the field of internet, members have become fans, and in the field of micro-marketing, fan economy has also been derived, but the original intention is the same. Membership is the most effective way to promote long-term effect. Through the official WeChat account and WeChat circle of friends, the customer groups will be brought together to the maximum extent.
Conventional practice: new customers can become members by paying a little membership fee after entering the store, and they can continue to enjoy various preferential activities of beauty salons with their membership cards in the future. At present, various gatherings such as WeChat Salon Club are popular, and the clients of beauty salons are mostly women. Beauty salons can organize various activities regularly to get these people together, which is conducive to cultivating long-term customers.
Third, launch a project experience with special effects.
For example, enjoy the whitening moment: May Day Carnival Trio-Beautiful Freeze. Customers only need to pay attention to the store's WeChat service number, forward the main picture of the event to the circle of friends, and show the offline clerk the pages you shared in the circle of friends, so they can get a mask care and gift worth 139 yuan for free, including a mask worth 50 yuan and a 1 cash coupon.
At the same time, in order to encourage more women to recuperate and improve healthy and whitening skin by applying masks, a beautiful freeze-frame activity was specially launched, which greatly benefited consumers. During the activity, after enjoying the service in the franchise store, we will share selfies with friends, and every five customers who share selfies with friends will get a gift worth nearly 200 yuan!
Four. Promotional coupon activity
Beauty salons, like shopping malls, can implement voucher promotion during May 1 ST Labor Day, and give vouchers with corresponding structures when spending on the spot. For example, if they have a 1500 yuan membership card, they will be given vouchers from 300 yuan (unlimited period), and if they buy skin care products from 500 yuan, they will be given vouchers from 80 yuan (set service period). If the customers of beauty salons approve of their projects, products and services, it is a very affordable promotion.
Beauty activity planning II
Activity theme:
May, the perfect holiday.
Activity time:
May 1 day to May 7, 2000 _
Activity content:
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, the perfect price, you can choose.
Note: All the following activities are limited to the promotion during the May Day activities.
1, opening ceremony gift package, infinite surprise
I believe that all women's daily homework is to take good care of their skin, and during May Day, beauty salon franchise stores hereby launch some beauty packages to adapt to seasonal and climate changes, so as to care for their skin reasonably and reduce the harm caused by seasonal changes. The second package can only enjoy the benefits and services of this activity during May Day.
May 1 "May Day Labor Meal" Meridian Weight Loss Series
May 2nd, "Opening Chief Meal" hydrating care series
May 3 rd "Have a good meal" anti-allergy nursing series
May 4th "Fashion Youth Meal" Nutrition Care Series
May 5th "Youth Flying Meal" Whitening Care Series
May 6th "Happy Fun" Leisure Care Series
On May 7th, "Guixin Meal" Tonifying Spleen and Stomach Series
2, the opening time, race against time
The essence is to snap up in a limited time. Every morning at 8: 00-9: 00, afternoon at 14: 00- 15: 00, and evening at 20: 30-2 1: 30, it is suggested to snap up products, suits and courses at every time every day, which is practical and unique and can make consumers produce them.
3, the perfect price, you can choose.
In order to enhance the popularity of beauty salons, on May 6th, before the end of the long holiday, a post-promotion preheating was carried out, and an auction of beauty products was set up in the field, with a 20% discount.
Beauty activity planning 3
First, image preparation.
Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.
Second, prepare your mind.
Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.
Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.
Warm, innovative, complete hardware-air conditioning in summer, heating in winter, this is the most yards of facilities, sparrows are small, but also well-equipped, guests around the cabinet.
Display cabinets are placed, and high-end products are mainly in the same series. First, guests can see high-end products, and low-priced products are placed slightly lower. Your diploma, photos, posters and honorary certificates can all be displayed at the top of the exhibition bar. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!
A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let each guest read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the guests before leaving. The beautician's oral product recommendation left an impression on the guests, so the promotional materials brought back by the guests deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates related to production and quality inspection and honorary medals of enterprises can build up the beauty and self-confidence of guests, especially certificates issued by national authorities, which will play a great role in attracting guests and selling products. Relevant information can be downloaded and printed from the company website -R&D organization website.
Fourth, the preparation of goods in the store
Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.
Verb (abbreviation of verb) preparation of professional knowledge
This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.
Six, careful planning, to lay the foundation for good activities.
On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. I want to do this project after experiencing eye fire therapy, and the charge is 15 yuan 1 time, and the charge for experiencing spa treatment is 20 yuan 1 time, so as to lay a good foundation for the gift of the activity, introduce the guests well during the trial operation and see the effect.
It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.
Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the situation of the guests in the store. How many guests will attend that day and what kind of situation has been determined. Division of labor:
Publishers (enthusiastic and confident) and receptionists (store managers): be familiar with the guests' situation, do a good job in transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): be familiar with the activity plan of the day, be good at shaping the distribution value and have certain experience in pressing orders.
Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally speaking, there are not many guests in the county town in the morning, but they make achievements in the afternoon, while there are many people in the town and village in the morning and few people in the afternoon, but they have certain quality. Try to distribute the products to the guests. If the guest doesn't get the dealer's order, if you know her well, be sure to hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job of cooperation, always stay around, grasp the psychology and trends of guests, and look at the eyes of dealers.
Seven. Activity summary
After all, to sum up the situation of the day, are new guests increasing my sales? Sales are still high, but there are few guests. What is gratifying is the number of guests. Be sure to check the guests six months before opening, not the money. Guests are expanded wealth. Which guest needs what kind of products, but doesn't?
Buy, be sure to write it down and continue to do follow-up introduction and service. Which guest is provided with weekly care, but not with daily care, give a trial product and see the effect after use.
Beauty activity planning 4
Activity purpose:
First, stabilize old customers.
Second, develop new customers.
Third, improve the popularity of beauty salons in this regard.
Activity requirements:
Prepare 5000 yuan _ activity goods (the company sends 10 sets of underwear).
Activity time:
April 20th (Promotion time: April 20th-May 1)
Activity flow:
First of all, invite guests:
Please bring more than two friends to our regular customers. (4. 15-4. 19)
Second, the meeting process:
( 18:30——2 1:00)
The host declared the party open.
(2) The beautician performed "Grateful Heart"
(3) The representative of the boss made a thank-you speech.
(4) Reward _ _ _ _x special gifts and thank the loyal friends who have given support and consumption to _ X beauty salon for 20 years. _ Beauty Salon All new and old customers have exquisite gifts _ _ _ _ (please pick them up at _ Beauty Salon the next day).
(5) customer representative's speech (about the beauty salon's good service, good product effect, kind boss, favorite beautician, joy and help in the beauty salon)
(6) underwear show
(7) President of X Association solemnly recommended _ product.
(8)_ Beauty Salon 5. 1 Announce the promotion plan (anyone who pays 300 yuan deposit on the spot can get underwear first) A Ask the beautician to lobby customers for promotion 9) Announce the promotion time and welcome to _ Beauty Salon Consultation 10) Perform a dance and announce the end of the party.
Three. Promotion (4.20-5.7)
The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the 5. 1 activity plan to promote consumption.
Fourth, the work that beauty salons must do.
1. Accurately count the number of customers and issue invitations to ensure the number of participants (this work must be completed before 15, and invitations will be issued during the day on 16 and 17, and the company will be informed).
Second, rent the venue (you can use the restaurant in the OK Hall, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients: 1) Two friends with 20 years of consumer support, worth 200-300 yuan (on-site award) 2) New and old customers give a value.
Third, print 5. 1 activity plan, shoot the activity plan on the spot (or advertise on TV).
Fourth, the boss prepares the speech (mainly thank you, for example, you have established a good relationship with those guests, tell them and share them with you, prepare them before 18, and be familiar with the speech).
5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss, mainly about the beauty salon's good service, good product effect, good boss, your favorite beautician and the happiness you get in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).
6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed before 19).
7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.
Eight, when the promotion activities are announced in the meeting, look for childcare, pay a deposit on the spot, and bring underwear home to cause ready-made consumption.
Nine, underwear show performance (find two people to decide, be ready before 19)
Ten, to ensure that items, underwear, balloons and other items in place.
Beauty activity planning 5
One: the declaration of gratitude is boldly released!
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2. Advertising materials with the theme of gratitude should be promoted. The theme of gratitude in beauty salons must be distinctive and attractive. With the help of Yi Labao booth, floor stickers, floating in the air, outdoor display and other advertisements, attract people and develop customers in depth!
3. On Thanksgiving Day,165438+1October 24th, a Thanksgiving signing activity was held outside the beauty salon. Customers can write their blessings on a scroll 100 meters long and display it in the corridor outside the building.
4. Create a strong gratitude atmosphere by employees wearing special Thanksgiving badges, beauty salons making "Happy Thanksgiving" heart-shaped balloons, and customers giving special gratitude cards when shopping.
5 5. 10/Thanksgiving Day on October 24th, 165438, there are various songs about gratitude and gratitude in the beauty salon. Welcome speech is mainly based on the concept of gratitude.
Two: Thank you for your kindness!
During Thanksgiving, many people express their gratitude to their parents, colleagues and leaders, such as inviting their parents to dinner and colleagues to watch movies. But how do beauty salons express their feedback to customers on Thanksgiving Day? It's better to have a discount!
On Thanksgiving Day, beauty salons can offer many preferential packages and products for customers to choose from. In addition, some seasonal beauty projects can be given reasonable discounts according to customers' needs. Some single-sale beauty products can be bundled with package goods for discount promotion, which not only reduces the inventory backlog, but also increases the turnover.
Three: Love in 1 1 Thanksgiving parents!
The most grateful people on Thanksgiving Day are our parents, who not only gave us life, but also took pains to raise us. How to treat our parents on Thanksgiving Day? Naturally, send them a set of high-grade beauty and skin care products and give them a good health and beauty class!
If you want to do the above three things for your parents on holidays, you may as well come to the beauty salon and spend over 888 yuan. Beauty salons will provide intimate items such as armor and care for the elderly; Secondly, professional technology and first-class service will fully satisfy customers and express their gratitude to their parents.
Four: gratitude, courtesy and true feelings!
In order to strengthen the interaction with customers and make beauty salons gather more popularity for outreach activities, beauty salons can launch some feedback activities on Thanksgiving Day.
For example, the top 20 customers can get a free lottery; Or customers who spend more than 1000 yuan have a free lottery. There are five awards, namely 100 yuan, 200 yuan, 300 yuan, 400 yuan, 500 yuan, and the iPhone6 raffle! This will not only gather popularity, but also sell products and expand customers!
Five: Thanks for forwarding a surprise!
In order to welcome the Thanksgiving Day in 20_, beauty salons can launch the promotion activities of giving gifts from Weibo, which will be the first shot of the Thanksgiving Day promotion. The content of the activity is that during the Thanksgiving activity, as long as you forward Weibo and @5 friends related to the beauty salon, you will have the opportunity to get a beautiful gift provided by the beauty salon, and the beauty salon will announce the winners on the Weibo the next day.
When beauty salons choose exquisite gifts for customers, they must carefully select gifts that meet customers' needs from the customer's point of view, and remember that promotional gifts's budget cannot exceed the expenses of beauty salons, so as to ensure the orderly promotion activities.
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