The anchor always puts his own interests first. When they broadcast live, they even make some incredible moves in order to get the attention of others and attract attention. They won't be embarrassed, even the anchor of outdoor live broadcast is unmoved by the strange eyes of others. Sydney and Lin Shanshan were punished for failing to pay taxes according to law. The two online celebrities also apologized on their personal social platforms, but netizens didn't seem to buy it. There are so many problems in the live broadcast circle that you can never imagine what they will do. Internet celebrities are between ordinary people and stars. Compared with ordinary people, they earn a lot of money, but they are not as famous as stars, so they are in an awkward position.
1, the anchor can make a lot of money with live broadcast.
This money is even the salary of ordinary people working for several months. The anchor and the merchant have reached a cooperation, so the price will be very favorable. Many viewers will place an order because they can't resist such a big discount. The same is true, the higher the sales volume of the live broadcast room, the more money the online celebrities earn. It is difficult to guarantee the quality of products in the live broadcast room. Rollovers with goods have happened before, and Simba is no longer in the live broadcast industry because of the fake bird's nest incident.
No matter stars, network celebrities or ordinary people, they need to pay taxes according to law.
According to China's laws, high-income people have to pay a lot more taxes than ordinary people, but it is precisely because they have to pay a lot of taxes that some stars or network celebrities are lucky enough to avoid taxes in various ways. Once discovered, they will be severely punished and their careers will be affected to some extent.
We don't know where the goods brought by the anchor come from, and there is no clear guarantee of quality and source.
Behind the seemingly cheap, there are actually a lot of complex interests hidden. People still seldom buy things from online celebrities. Clothes bought through regular e-commerce platforms or physical stores are much better than those bought by online celebrities.
What problems do you think exist in the live broadcast industry?