It is conceivable that the live broadcast of celebrity artists with goods is mainly due to the relatively large daily expenses and the need to increase economic income through various channels. In addition, star artists have their own traffic and live fans can bring goods faster, and realizing traffic is the choice of most people.

First of all, star artists began to live broadcast with goods, which may be that the stars are really short of money. An actor once said that the artists who really make money are mostly at the top of the pyramid. Then, unknown artists don't earn much money, but they should be enough to solve the problem of food and clothing. There are many stars in the circle renting houses, but they don't have much money to buy houses. It can be observed that compared with the amateur anchor who recommends a single product, the live broadcast of stars has a more distinct crowd and a stronger sense of variety. The live broadcast content is not limited to the commodity level, but tends to be entertaining, variety, visibility and interaction. It is also stronger, and the probability of going out of the circle is extremely high.

In addition, star artists have signed contracts with brokerage companies to bring live goods, which belongs to the tasks assigned to them by brokerage companies. This may be the adjustment of the focus of work by artists or brokerage companies, so that stars have to engage in live broadcast business. The live broadcast of goods by star artists may be influenced by the cold winter of film and television, and the resources for star filming are relatively small. If you want to increase exposure and popularity through live broadcast of goods, you can obtain resources and develop sideline business.