In my opinion, nothing more than the following points. Stars are closely related to the fashion circle, and almost every brand wears new products every season. And stars have their own makeup artists and collocations. In addition, they have great figure and good temperament, which makes people look very pleasing to the eye and provides inspiration for netizens who are not proficient in fashion. Haha, everyone loves beauty. It is human nature to pursue beauty and yearn for beautiful things.
And the fan economy. Behind the "selling out of stock", its main consumers are fans. Because of my love for idols and the rare opportunity to see Aidou, buying products endorsed by celebrities and trying to get closer to him and support him in this way will make me feel closer to idols. Money is not important anymore.
In addition to Eva Huang's uniforms, such as Chen Qingling in the summer, many fans liked Sean Shaw after the broadcast, and then Olay went to Sean Shaw to endorse the small white bottle. Then, the sales volume increased, but actually I think its whiteness still needs to be considered. In addition, all kinds of goods recommended by Tik Tok Li Shang Qijia are sold out, which is a herd effect.
With the popularity of reality show variety shows and live broadcast industry, many merchants or apps will sign anchors to promote products or their own apps, all in order to attract these fans who love beans and then increase the sales of their products or the popularity of apps, thereby increasing their income. Then why did you buy the same model of a star? Because I love beans, I think there should be some quality assurance, and then it is also a way to support love beans! So what Bian Xiao wants to tell you here is that stars can buy the same model, but you must have a clear understanding of the safety of this product or APP before starting.