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Advertising-related terms
OTV is an Internet TV, so OTV advertisements are online video advertisements, which can be patch advertisements, spot advertisements, band-aid advertisements and so on.

This is different from the TV advertisement of TVC.

"Native advertising is a form of advertising that allows advertisements to be embedded in the actual page design as part of the content." Dan Greenberg, CEO of Sharethrough, said.

Solve Media defines it as: "Native advertising refers to a specific business model that generates value and enhances the user experience by publishing relevant content in the information flow."

IDEAinside [1] defines that native advertisements present brand information through "harmonious" content, and provide users with valuable information without destroying the user experience. Let users accept information naturally.