"Hello, I'm Xiaogang, box after box." This is the classic beginning of the prosperity of Billion UPs. Xiaogang is a truck driver, a part-time food blogger, fluent in Henan dialect and simple appearance, which makes many friends jump into the pit to watch Xiaogang's videos every day.

The reason for popularity

Xiaogang is also very modest and simple. He often helps himself for fear that others will suffer. He will also drink less and eat less first, and will help the owner of hot pot restaurant to publicize and help his friends.

One of the reasons why Xiaogang became popular is that he can arouse strong emotions in the audience. He didn't deliberately eat something he didn't want to eat for the video content. We can afford what he eats, which will make us want to eat more.