For the purpose of sales, the "Three Kingdoms" said: Huang, listed, is a famous person in Miannan, and said: "Choose a wife, have an ugly girl, have yellow hair and black hair, and only match." Xu, that is, to send it. At that time, people thought it was funny. The village said, "Don't choose a wife for Kong Ming, you will get an ugly girl." Huang is a famous person. It is said that Zhuge Liang wants to find a daughter-in-law to sell his ugly daughter herself. He said to Zhuge Liang, "I heard that you are looking for a wife. I have an ugly girl with yellow hair and dark skin, but her talent matches you very well. " Zhuge Liang agreed. It attracted ridicule from Shili Eight Villages. See what Huang can do. It's easy to train a handsome boy to be from Yang Yuhuan and then marry him. It is a skill to train an ugly woman into a talented woman and then marry him. Similarly, if a product can be as rigorous as a German car, as exquisite as a Swiss watch, as passionate as an Italian sports car, as high-tech as the American Internet, as confusing as a French luxury, and as cheap as a small commodity in Yiwu. Then you don't need any product manager or marketing director. A fool can sell it, and the enterprise will soon go bankrupt. All resources are good, and they are better than their peers in all aspects, but they are more likely to fail. Satisfy people's desires According to normal thinking, you may dress up your daughter beautifully, no better than others, at least not worse than others. Huang did not. He used his greatest advantage to give the product a highly differentiated core value and found the most accurate "consumer"-Zhuge Liang. Zhuge Liang's need is urgent, and that is to marry. Since I haven't found a wife yet, there are only two reasons: first, I can't afford it, and second, it's inappropriate. Obviously Zhuge Liang can't afford it. The market is the same. In the face of strong brands in the same category, the best people can't afford it or don't like it. In other words, either the price floor is lower, or the difference is obvious and the crowd is accurate. In fact, most products, nominally better meet customer needs, are actually based on the same kind. Dare not break through some superficial "rules". For example, in a mobile phone, I have to be big if the screen of others is big, and I have to be tall if the pixel of others is high, so the advertisements are all the same layout, the same font and the same picture, but the trademarks are different from some numbers. Because everyone does this, they think it is an absolute demand and an unbreakable "rule". Huang Yueying, who shows the core values, is a famous ugly girl, so it is extremely unreliable to show it directly. Besides, the demand of people like Zhuge Liang is not obvious. Therefore, when Zhuge Liang came to experience it, Huang did not directly call his daughter out to Zhuge Liang, but mystified and put two dogs at the door. These two big dogs startled Zhuge Liang, but when they looked closely, they turned out to be made of wood, and Zhuge Liang was so impressed. Then Huang led Zhuge Liang into the room, which was filled with awesome paintings, handicrafts and so on. Zhuge Liang was fascinated. At this time, Huang will say that it was her daughter who did it, and that the two dogs at the door just now were also beaten by her daughter. This is equivalent to buying a router. I found a complete signal 2 kilometers away. Entering the store, the boss took out an ugly wireless router from the fish tank. Then I decided that it was the ugliest thing. This is much more useful than visual display. Huang is a good product manager, because his purpose is to marry an ugly girl, not to raise a beautiful daughter. Huang, a hermit, knew Zhuge Liang's needs well, so he could know his daughter from the best angle, not himself. Huang is a clever man. After he successfully married his daughter to Zhuge Liang, he didn't want to raise her, but let her raise Zhuge Liang. To sum up, the genius of selling "bad" products by Huang lies in satisfying people's desires and showing the core value of products as the sales purpose.