First of all, the beauty salon industry has become the fifth largest consumption hotspot of China residents after real estate, automobile, tourism and communication, and the industry is on the rise steadily. It is estimated that in the next five years, the market size of China's beauty and hairdressing industry will maintain a compound growth rate of 4.56%, and by 2022, the market size of China's beauty and hairdressing industry will exceed 400 billion yuan.
Second, with the post-90s practitioners gradually entering the beauty salon industry, the overall academic level of the industry has been greatly improved, and practitioners have also changed from simply pursuing salary to a deeper demand for spiritual wealth. In the next 1 2 years, as a "craft" industry relying on skill services, the development of beauty salons cannot be separated from talents. How to reserve talents and avoid brain drain will become the focus of business operators.
Third, the early beauty salon industry was simple, rough and irregular in store decoration, equipment, technology and supplies. At present, the overall maturity of the national beauty and hairdressing industry has been clearly reflected. The grade of stores, the quality of appliances and instruments, and the quality of practitioners have all undergone fundamental changes, and will continue to be optimized in the future.
Fourthly, in the environment of intensified market competition and increasing pressure on operating costs, more and more mature enterprises expand their service content and operating areas through mergers and cooperation, and shift from single-category business to comprehensive business. At the same time, with the advancement of urbanization in China, the post-90s and post-00s have gradually become the main consumers in the market. The concept of cheap, fast and convenient consumption advocated by young consumers will promote the development of 50- 100 square meters community quality stores. These two different forms and sizes of enterprise stores will usher in rapid growth in the future.
Finally, the beauty salon industry is a human body industry, which has a very large extension and display space. Every part of it will extend to four levels: beautification, shaping, health and health preservation. Every level in every structural part of the human body is extended vertically and horizontally with the concept of n power, and its living space and growth space are very broad and the degree of marketization is very strong. Based on this, the national beauty industry has emerged excellent characteristic brands and characteristic service institutions that meet the market demand in various fields.
-For more data, please refer to the Market Foresight and Investment Planning Analysis Report of China Beauty Salon Industry issued by Foresight Industry Research Institute.