Extended reading:
I. Introduction to Green Rhyme:
Lvzhiyun Bio-engineering Group Co., Ltd. (hereinafter referred to as Lvzhiyun Group) was established in 2004, headquartered in Changsha National Bio-industrial Base (Liuyang Economic and Technological Development Zone), with a registered capital of 6,543.8 billion yuan. The main products cover health food series, skin care products series, daily necessities series, healthy living and so on 100 varieties. Six planting and production bases have been established in Changsha, Yiyang, Liuyang, Nanjing, Guangdong and Guangzhou, with three sub-brands: YunYisheng, Lv Yun Qian Lan and Lexiang Life. The sales network covers most provinces and cities in China, Malaysian, Indonesian, South African, Hongkong and other countries and regions.
Lvyun has always adhered to the product concept of "caring for life, green products, natural environmental protection, high quality and excellent quality", continuously increased investment in scientific research, focused on cultivating and introducing talents in brand, management, R&D, organization, human resources, education and training, and strived to turn resource advantages and talent advantages into technical advantages and market advantages. With a long-term strategic development vision, Lvzhiyun Group has successively cooperated with Nanjing University and Hunan University of Traditional Chinese Medicine. Lvyun always insists on upgrading and perfecting the enterprise value chain and constantly improving its core competitiveness. To this end, Luyun has planned a powerful industrial cluster with direct selling as the core in Changsha National Industrial Park, and developed globally, multi-industries and clusters around the core of direct selling. Lvyun invested 300 million yuan to build Lvyun Science and Technology Industrial Park, which mainly includes Lvyun Science and Technology Exhibition Center, health care product production workshop and product research center.
Green rhyme series products have passed many international authoritative certifications in China: GMP certification for health food, ISO900 1:2008: 2008 international quality management system certification, ISO14001:2004+0: 2004 environmental management system certification, and ISO22000:2005 food. On September 20 10, Lvzhiyun Group obtained the direct selling license issued by the Ministry of Commerce, becoming the 27th enterprise in China and the first enterprise in the central and western regions to obtain the direct selling license. On 20 1 1 year, Lvzhiyun Group was awarded the title of "High-tech Enterprise" by the Ministry of Science and Technology, and the trademark of Lvzhiyun was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In 20 13, it was granted a commercial franchise chain operation license by the Ministry of Commerce.
Throughout history, there is no glory; Looking ahead, there is a long way to go. Today's Green Rhyme is a brand development strategy with "great health, great service, great capital and great culture" as its core, with the aim of "delivering the best products in China to the people who need them most quickly; With modern science and technology, carry forward China's 5,000-year-old health-preserving culture and TCM theory, strive to serve the sub-health of human beings, and realize the century vision of "a century-old enterprise and a world-famous brand" with the spirit of "health, happiness, beauty, wealth and home"!
Second, corporate responsibility.
Caring for life and benefiting mankind is the concept that Luyun has always adhered to. While developing the industry, Lvzhiyun Group actively undertakes social responsibilities, enriches the people and benefits the people, and gives back to the society. It is the long-cherished wish of all green rhyme people to donate 38 green rhyme hope schools. Since June 5438+1October 65438+1October 9, 2004, Luyun Group has donated RMB 18 18000 to the first old house Hope Primary School. Since then, there have been Green Rhyme Salon Hope Primary School, Green Rhyme Zhushan Hope Primary School, Green Rhyme Bridge Hope School, Green Rhyme Houguan Hope Primary School and Green Rhyme Wenchuan Hope Primary School all over the country.
On May 20th, 2007, Green Rhyme Group and Hong Kong Star Football Team jointly held a large-scale public welfare competition of Green Rhyme Cup Hong Kong Star Football Team (Changsha) in He Long Sports Center, and donated 1 10,000 yuan to Hunan Youth Development Foundation to set up "Green Rhyme Culture Poverty Alleviation Fund" to raise funds for Hunan rural youth poverty alleviation plan and Hope Project. In May 2008, during the earthquake relief activities in Wenchuan, Sichuan, the group company donated 6,543,800 yuan+6,000 yuan to the people in the disaster area. In 2009, Green Rhyme invested 6.5438+million yuan to start the "Green Rhyme Tree Cultivation Action" to build a bridge of spiritual interaction between college students and primary school students through spiritual poverty alleviation and inspirational education. In the same year, Green Rhyme launched the activity of "Looking for 100 elderly people 100 elderly people", advocating the concept of health and sending warmth and care to centenarians. 20 10 donated10 million yuan to Hunan Youth Entrepreneurship and Employment Foundation to better help college students start their own businesses and employment; 20 1 1 Donate 1 ten thousand yuan to Changsha Youth Development Foundation, and pay attention to the growth of teenagers. In 20 12, Green Rhyme Charity Fund signed a strategic agreement with China Guanghua Science and Technology Foundation, donated 3 million love books, started the "Green Rhyme Love Library Project" and realized a dream with "Green Rhyme". With the theme of "scholarly scholarship", donate 20 love libraries for Hunan, Heilongjiang and other provinces; 20 13 donated 3 million yuan to the "poor mother" project in china charity federation. ...
Over the years, Lvyun Group has actively participated in and donated a number of social charities, fulfilled its due responsibilities and obligations with practical actions, donated more than 67 million yuan to help people in need, and spared no effort to contribute to society.