At present, there are many platforms on the market that can be used to promote health instruments. Some well-known platforms include e-commerce platforms such as Taobao, JD.COM and Tmall, which have a huge user base and a wide range of products. At the same time, social media platforms such as WeChat, Weibo and Tik Tok are also popular choices to promote health instruments, attracting users' attention by publishing content, recommending experts and placing advertisements. There are also some specialized health-care platforms, such as health-care websites and health-care apps, which focus on the health field and provide services such as introduction, evaluation and sales of health-care instruments.