1. If the surrounding consumers are mainly middle-aged women and most of them are keen on beauty and skin care, it is more suitable to introduce beauty and skin care.
2. If there is a large market for middle-aged and elderly people near your steaming room, and you have certain consumption power, you'd better wear related health products, such as waist protection, knee pads, shoulder pads and other products while operating the steaming room health project.
3. If many people from other places come here to do business, you can consider introducing items suitable for business and entertainment, such as chess and cards, tea ceremony and so on.
4. If your local young women are keen on yoga, you might as well set aside 1-2 hours a week to hold yoga classes.
5. Foot reflexotherapy and back-treading on meridians are the treasures of Chinese traditional health culture, which have significant health care effects on human body. If you decide to introduce pedicure or meridian back stepping, you should choose a more professional and formal company to join us. First of all, it is necessary to conduct market research, "know yourself and know yourself, and fight every battle", so as to plan a more competitive plan to promote efficiency. It includes:
(1) Understand competitors, including their geographical location, scale, store appearance, brand, image, price, consumer groups, whether they are promoting sales, how to do it, etc.
(2) Understanding of surrounding consumer groups, consumers' needs, hobbies, living habits, purchasing power, purchasing behavior, purchasing potential, purchasing awareness, etc.
(3) Target customer group analysis.
Differences in age structure will also affect differences in consumption. Generally, the physiological characteristics of customers aged 20-30 determine that their consumption psychology is mainly nursing, and they are willing to spend less money and time on health care and beauty. Customers aged 30-40 have more and more serious skin problems and relatively poor health. They have strong spending power and awareness, and are willing to spend some time and money on the care and maintenance of beauty salons, so as to achieve the purpose of delaying aging and enhancing charm. Customers aged 40-50 are more willing to go to beauty salons to enjoy and relax, so as to gain spiritual comfort and improve their temperament.
Secondly, make a promotion plan. Before opening, free experience rolls, publicity color pages, coupons, pictures of steaming halls, service items and other materials can be distributed through floats. Promotion tools are intermediaries to attract customers. You must have them, such as media advertisements, brand light boxes, advertising umbrellas, gift bags and so on. Decorative display inside and outside the store, decorated with grass vines, flowers, incense lamps and oxygen bars. Firecrackers are essential, and even the clothes and temperament of steaming consultants and service personnel should be paid attention to. Notify as many relatives and friends as possible to join in, enhance popularity and promote sales.