It is no exaggeration to say that this first TV advertisement is regarded as a symbol of the drastic changes and stormy waves of that year. Hong Kong Ta Kung Pao commented: "The appearance of advertisements is like a flute, marking the beginning of China's economic giant sailing."
Shanghai Advertising Company is the first advertising company in New China, established in 1962. During the Cultural Revolution, it was renamed Shanghai Fine Arts Company. For a long time, it can only draw some red posters. On June 4th,1979,65438+1October 65438, Ding, who works in an advertising company in Shanghai, published an article entitled "Rectifying the Name of Advertising" in Wen Wei Po, which caused a great shock.
The article reversed the concept that advertising was "showmanship, boasting and capitalist business" in that era, which was not only the first clarion call for the recovery of the advertising industry in New China, but also regarded as a signal of reform and opening up. Not long after the article was published, on June 25th, 65438+ 1979, Shanghai TV reported that it applied for broadcasting advertisements. Unexpectedly, the report was approved the next day.
Extended data:
First, advertising is different from general mass communication and publicity activities, mainly in:
1, advertising is a kind of communication tool, and the information of a commodity is transmitted to a group of users and consumers by the production or operation organization (advertiser) of the commodity;
2. Advertising needs to be paid;
3. The communication activities carried out by advertisements are convincing;
4. Advertising is purposeful, planned and persistent;
5. Advertising is not only beneficial to advertisers, but also to the target audience, which can make users and consumers get useful information.
Second, the element
1. Based on the participants in advertising activities, the elements of advertising are: advertisers, advertising companies, advertising media, advertising information, advertising creativity and skills, advertising audience, advertising expenses and advertising effects.
2. According to the theory of mass communication, the advertising elements in the process of advertising information dissemination mainly include: advertising source, advertising information, advertising media, advertising destination and other elements.
People's Network-How did the first TV advertisement in China come out?
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